Premier Synthetic Turf Franchise Adds to Key Executive Lineup

AUSTIN, TX. – Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, has appointed Taylor Blom to Vice President of Franchise Development.

A franchise veteran, Blom has been in the franchising world for close to 15 years, having co-founded and scaled Next Door Photos to nearly 100 locations. He later launched Surv Lakeshore, a home-services franchise focused on helping families with projects around the home.

“Taylor brings strong leadership, deep experience in franchise growth, and a passion for helping others succeed. In this role, Taylor will be focused on expanding our footprint and building on the momentum we’ve created across the country,” said Tim Lovett, CEO of Waterloo Turf. “We’re thrilled to have Taylor on the team and can’t wait to see the impact ahead.”

Blom is focused on building a best-in-class development process that attracts the right franchisees to Waterloo Turf and supports them as they launch and grow their businesses. Through his new role, he hopes to position Waterloo as the go-to franchise for artificial turf installation and maintenance; not just because of the quality of the product, but because of the strength and vibrancy of the franchisee community the company is cultivating.

“I’m thrilled to join Waterloo Turf at such an exciting stage of growth. This brand has all the ingredients to dominate the nationwide turf market, and I can’t wait to partner with aspiring franchise owners across the country to make that vision a reality,” Blom said. “I hope to build upon the solid foundation that the team has already established, and to make sure that growth happens sustainably.”

Having only launched its franchise opportunity in December 2024, the brand has garnered tremendous franchise interest with a current total of 32 territories under development. With an established presence in Texas, Arizona, Idaho, Colorado and Tennessee, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.

Led by top leaders in both franchising and turf and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military.

For more information, please visit https://waterlooturf.com/own-a-franchise/

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About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

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