Premier Synthetic Turf Brand Hires Director of Ops for Streamlined Franchise Growth

AUSTIN, TX. – Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, has appointed Breann Loffing to the role of Director of Operations.

Loffing brings 2 decades’-worth of franchise experience to the Waterloo Turf executive team, with a special focus on the property restoration industry. She has held a variety of roles in project management, creating scalable processes & procedures, and building strong franchisee/franchisor relationships.

“Breann exemplifies a mastery of franchising; her expertise in the restoration and home improvement space is what makes her the perfect fit for this role,” said Tim Lovett, CEO of Waterloo Turf. “Bringing Breann onboard is indicative of larger growth plans for Waterloo Turf in the coming months and years. We are excited to see what she accomplishes as the newest member of our executive team.”

Loffing is looking forward to digging into the current Waterloo Turf systems to streamline and create efficient tools for current and future franchisees.

“What stuck out to me about Waterloo is their growth opportunity, creative approach, and of course, the people I have met.” Loffing said. “I hope to optimize and streamline Waterloo’s existing operational processes to make the system as seamless as can be for franchise partners.”

Having only launched its franchise opportunity in December 2024, the brand has garnered tremendous franchise interest with a current total of 36 territories under development. With an established presence in Texas, Arizona, Idaho, Colorado and Tennessee, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.

Led by top leaders in both franchising and turf and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military.

For more information, please visit https://waterlooturf.com/own-a-franchise/

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About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

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