Collaboration between two industry leaders to accelerate national growth across boutique fitness and wellness brands.

DALLAS, Texas (Oct. 16, 2025)— Morrow Hill, a Dallas-based commercial real estate firm known for its franchise tenant representation, today announced a new partnership with Extraordinary Brands, the parent company behind CycleBar, Rumble Boxing, Row House, and Neighborhood Barre. Morrow Hill will serve as the exclusive real estate partner for these brands.

Through this collaboration, Morrow Hill will support Extraordinary Brands’ expansion efforts with market strategy, site selection, and lease negotiation—ensuring franchisees are positioned for long-term success. The goal is simple: help franchise owners open strong and stay strong, backed by Morrow Hill’s data-driven insights and national experience.

“Extraordinary Brands is creating meaningful fitness experiences that genuinely connect with people,” said Jonathan Hill, Co-Founder of Morrow Hill. “By pairing our tenant representation expertise with their inspiring vision, we’re setting the stage for sustainable growth across the country.”

The partnership underscores both companies’ shared focus on sustainable franchise development and innovative growth within the boutique fitness and wellness sector.

“Working with Morrow Hill gives our franchise partners confidence that they’ll have best-in-class real estate guidance every step of the way,” said Lou DeFrancisco, President of Extraordinary Brands. “Their understanding of franchising and market dynamics makes them an invaluable extension of our team as we strategically expand nationwide.”

For more information on Morrow Hill, visit www.morrowhill.com.

About Morrow Hill
Morrow Hill is a leader in franchise real estate and tenant representation. With more than two decades of experience, the firm specializes in national expansion strategies for multi-unit brands, offering expertise in site selection, lease negotiation, portfolio management, and territory mapping. Morrow Hill’s data-driven approach and proprietary technology help clients make smart, confident real estate decisions.

About Extraordinary Brands
Extraordinary Brands is a family of purpose-driven fitness and wellness concepts dedicated to transforming lives through movement, community, and empowerment. Its portfolio includes CycleBar, Rumble Boxing, Row House, and Neighborhood Barre—brands known for delivering accessible, high-quality experiences that inspire people to move, sweat, and connect.

For more information, contact:
Lauren Moore, Thunderly Marketing

(817) 913-0914 | lmoore@thunderlymarketing.com

Search