• Marks GYMGUYZ’s boldest international growth, with commitment to further development in Egypt and Morocco soon
  • The world’s largest in-home and on-site personal training franchise expands into four key Middle East markets

MELVILLE, New York – GYMGUYZ, the world’s largest in-home and on-site personal training franchise, has announced a landmark master franchise agreement with Bait Al Batterjee Group (BAB) to expand the brand into Saudi Arabia, the United Arab Emirates, Egypt, and Morocco. The deal represents one of the most ambitious international growth initiatives in GYMGUYZ history, with a minimum of 80 new territories planned across Saudi Arabia and the UAE alone.

“This marks a powerful new chapter for GYMGUYZ as we scale with intention and impact,” said Josh York, Founder & CEO of GYMGUYZ. “The Bait Al Batterjee Group brings unmatched experience, integrity, and regional expertise – exactly the kind of partner we want as we expand into one of the world’s fastest-growing markets. Together, we’re bringing world-class, personalized fitness directly to people’s doorsteps, and we’re just getting started.”

Middle East Expansion Details 

  • The expansion will begin in Saudi Arabia in 2026, with additional growth in the United Arab Emirates, Egypt, and Morocco to follow. Final unit projections in Egypt and Morocco will be determined based on market demand and demographic analysis.
  • This four-country initiative builds on GYMGUYZ’s accelerating international growth momentum, following a recent launch in the United Kingdom.
  • BAB brings decades of experience scaling global fitness brands across the Middle East, including the successful launch and operation of over 20 Gold’s Gym locations throughout Saudi Arabia.
  • Led by President & Vice Chairman Makarem Batterjee, BAB oversees more than 25 subsidiaries and employs over 12,000 people across the Middle East and North Africa.
  • Batterjee, President of Saudi German Hospitals Group and founder of Shababco Enterprises – which launched Saudi Arabia’s first female-only Gold’s Gyms – is a renowned entrepreneur, investor, and judge on Shark Tank Arabia. Recognized as a World Economic Forum Young Global Leader and holding an MBA from London Business School, he champions innovation, wellness, and social empowerment across the Middle East and North Africa.

“GYMGUYZ represents the future of fitness; agile, technology-driven, and deeply personal,” said Makarem Batterjee, President & Vice Chairman of Bait Al Batterjee Group. “The demand for convenient, results-focused wellness solutions has never been higher in our region, and this partnership allows us to meet that demand at scale. We’re shaping a healthier, more empowered future for communities across the Middle East and North Africa.”

Global Demand Fuels GYMGUYZ Expansion

Serving clients in thousands of cities worldwide, GYMGUYZ is rapidly expanding to meet surging global demand for convenient, personalized fitness – and attracting strategic investment to accelerate its global footprint.

“This deal significantly accelerates GYMGUYZ’s international footprint and revenue potential,” said Mark Farmer, VP of Franchise Development at GYMGUYZ. “With Bait Al Batterjee’s proven operational excellence and deep market knowledge, we’re positioned to scale aggressively across key Middle Eastern markets. This partnership opens new pathways for franchise development, fueling our growth engine and expanding access to personalized fitness on a global scale.”

The brand leverages proprietary innovations like the AI-powered GG Team App to streamline trainer operations, enhance client experiences, and equip franchisees with data-driven tools for success.

Franchise Opportunities

GYMGUYZ is actively seeking qualified single and multi-territory franchisees who are looking to help change lives through at-home workouts. To learn more about franchising with GYMGUYZ, visit https://www.gymguyz.com/franchise-opportunities/.

About GYMGUYZ:

GYMGUYZ is proud to be the largest in-home and on-site personal training company in the world. GYMGUYZ brings the workout to their clients and provides convenient, customized and creative workouts. Headquartered in Melville, N.Y., and founded in 2008 by fitness specialist Josh York, the brand utilizes a fleet of branded vehicles that bring enough state-of-the-art fitness equipment to provide a fantastic workout 365 days per year, along with an expert personal trainer to their customers’ doors. In 2019, the brand was recognized as No. 5 on Inc. Mag’s 10 Hottest Franchise Businesses in America, which highlighted their growth of more than 801% over the last three years. GYMGUYZ also scored the first and second place spots on Franchise Gator’s annual list of the Top 100 Fastest-Growing Franchises. The fastest-growing fitness concept in the U.S., GYMGUYZ is now servicing thousands of cities internationally, including the United States, United Kingdom and Canada. For more information on GYMGUYZ and franchising opportunities, visit http://www.gymguyz.com/.

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