Popular Midwest pizza company rolls out a refreshed in‑app rewards experience for loyal fans, including a free order of Topperstix at sign-up

WHITEWATER, Wis. (Sept. X, 2025) – Toppers Pizza officially launched Upper Crust Society, a restructured online, in-app and in-person rewards program. The new program is designed to make earning and redeeming points easier, faster and more rewarding for guests each time they visit. By allowing guests to unlock rewards faster, Toppers is betting on a stronger incentive for more guests to become “frequent flyers.”

Program highlights:

  • For every $1 spent, guests get 1 point that can be redeemed for drinks, sides and even full pizzas.
  • Starting at 20 points, members can receive a free dip cup. Those who save up to 250 points can get a free large pizza. Members can also use their points for small to medium pizzas, garlic knots and more, based on the amount they have.
  • Guests can earn points for Upper Crust Society rewards through the Toppers app, the Toppers website and in restaurants.

Additionally, members will receive a free single order of Original Topperstix when they sign up for the program.

“Upper Crust Society is our way to give a huge thank you to fans while keeping redemption simple,” said Mac Malchow, vice president of marketing and development for Toppers Pizza. “Toppers has always thrived by staying a digital-first brand and by showing loyalty back to customers who have been supporting us for over 30 years. You can become a member through the app or by joining online. It’s super easy to track your progress and then sit back and watch the rewards roll in faster than ever before.”

Headquartered in Wisconsin, Toppers Pizza offers more than a million combinations of high-quality toppings. Guests can order through toppers.com, the Toppers Pizza app or by calling a participating location. The brand’s commitment to fresh, handmade products means guests can expect the same quality and variety they’ve come to love in-store, via delivery or from catering. For more information or to place an order, visit toppers.com

*Other terms and conditions apply. To see the full details, learn more or join, please visit toppers.com/rewards.

ABOUT TOPPERS PIZZA

Founded in 1991 as an alternative to big-box pizza, Toppers is built on a bold attitude with the product to back it up. Headquartered in Whitewater, Wisconsin, 70+ Toppers locations are on a mission to redefine what customers should expect from QSR pizza. The menu features unique flavors, bold recipes, crave-worthy Topperstix, signature wings, specialty desserts and a growing selection of offerings for a diverse lifestyle. By consistently giving customers what they want, Toppers has forged an untapped space in the pizza industry and is thriving in a digital-first, post-pandemic world. World-class technology ranking among the top QSR pizza concepts, consistent menu innovation, a powerfully focused digital media strategy and Gen Z-centric social media channels drive 75%+ of sales online for the brand. With franchisees achieving a $1,000,000+ average unit volume across the entire system, Toppers Pizza is primed for major growth and is looking for like-minded franchisees to join its system. For more information, visit toppers.com/franchise and follow the brand on Facebook and Instagram.

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