The top-rated franchise marketing company continues to demonstrate industry trust and stature, all while advancing franchising growth internationally

NEW YORK — Sept. 19, 2025 — Reshift Media, widely recognized as the world’s No. 1 digital marketing firm for franchises, has successfully redesigned and modernized the official website for the World Franchise Council (WFC). This milestone underscores Reshift Media’s stature within the global franchising community and reflects the trust the company has earned from its industry peers.

The World Franchise Council represents more than 45 national franchise associations and plays a vital role in promoting the ethical growth and development of franchising worldwide. Among its most meaningful achievements is the recent launch of the inaugural World Franchise Day, a global initiative designed to celebrate and strengthen the impact of franchising across economies and societies.

Reshift Media served as a major partner in launching World Franchise Day and has now further advanced the WFC’s mission by delivering a fresh, contemporary online presence. The redesigned website offers an improved user experience with faster load times, mobile optimization and enhanced accessibility, security and privacy measures. The refreshed WFC logo and design reflect the organization’s prestige while supporting its mission to elevate franchising worldwide.

Some of the most essential new features of the WFC website include:

  • A password-protected member-only area to facilitate best-practice sharing among national franchise associations.
  • Improved consumer- and media-facing content delivery, raising awareness of the WFC’s international work.
  • Streamlined data management and self-service tools for members, based on Reshift Media’s best-in-class technology.

“The World Franchise Council plays a crucial role in advancing franchising globally, and that’s a mission we care about deeply,” said Steve Buors, co-founder and CEO of Reshift Media. “With this partnership, Reshift Media continues to demonstrate our leadership in franchise marketing and digital innovation on a worldwide scale.”

The WFC website project comes on the heels of other significant honors for Reshift Media, including two 2025 Stevie® Awards: a silver finish for Company of the Year – Advertising, Marketing and Public Relations, and gold for Marketing Disruptor of the Year.

To learn more about Reshift Media, visit www.reshiftmedia.com.

About Reshift Media

Reshift Media is widely recognized as the world’s best franchise marketing company, providing comprehensive digital solutions combined with proprietary software innovations. The company has represented top franchise brands in the home service, fast casual dining and pet care industries, among many others. Reshift Media has partnered with more than 200 brands spanning 22 countries and won a number of major awards, including Best Franchise Marketing Firm from the Global Franchise Awards, three years in a row. For more information, visit www.reshiftmedia.com.

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