Menu update guided by consumer insights highlights ECW+G’s ongoing commitment to innovation and guest experience

WINSTON-SALEM, N.C. (September 17, 2025) – East Coast Wings + Grill  (“ECW+G”) – the full-service, family dining franchise that is the ultimate casual dining spot for wing lovers – is excited to announce the launch of its refreshed menu featuring new menu items, flavor categories, and dish enhancements.

What’s New and Noteworthy?

Designed with a balance of innovation and guest preferences, the updates were guided by extensive research, market trend analysis, and consumer insights. ECW+G’s latest refresh strikes a balance between introducing fresh items and enhancing dishes guests already love.

New additions to the menu include:

  • Coconut Shrimp, with a tangy kamikaze dipping sauce
  • Sweet Heat Chicken Tacos, featuring bold flavors balanced with fresh toppings

Fan-favorite items also underwent some enhancements, including:

  • Chicken Mac + Cheese, now elevated with the option to add one of ECW+G’s signature BBQ flavors – creating a smoky, savory twist on a classic comfort dish
  • Buffalo Shrimp, now featured as a signature entrée served with a full side – giving guests even more of a fan-favorite flavor in a hearty portion

The refreshed menu also includes the addition of two new flavors, expanding ECW+G’s already extensive lineup of customizable options:

  • Sweet Heat
  • Sweet Chili

“At East Coast Wings + Grill, we take great pride in blending data, market insights, and guest feedback to create a menu that reflects both who we are and where the industry is headed,” said Ashley Mitchell, VP of Marketing for ECW+G. “This refresh introduces bold new flavors while keeping value and family appeal at the forefront, ensuring our guests enjoy an exceptional dining experience every visit. At the same time, these thoughtful changes provide our franchisees with a competitive, research-backed menu that supports sustainable growth and long-term success.”

ECW+G prides itself on offering a complete dining experience with a variety of menu items, from signature burgers and flatbreads to skillets, craft beer, and of course chicken wings, all paired with exceptional hospitality. ECW+G provides a relaxed, comfortable setting perfect for family outings, catching a game, or picking up convenient carry-out options.

For more information about ECW+G franchising opportunities, visit www.eastcoastwingsfranchise.com.

ABOUT EAST COAST WINGS + GRILL

East Coast Wings + Grill is a full-service, family-dining franchise that spotlights Buffalo wings. The thoughtfully-crafted menu also offers a variety of other options to satisfy every family member’s taste buds. With locations throughout North Carolina, South Carolina, Tennessee, Virigina and Pennsylvania, the franchise has secured a spot on the Entrepreneur and the Franchise Business Review’s 2024 Top Food Franchise, Most Innovative Franchise, Most Profitable Franchise, Franchise Rock Star, and Top Franchise lists. The concept has also been named to the Franchise Business Review Hall of Fame for the past decade due to outstanding franchisee support and overall franchisee satisfaction. Additionally, East Coast Wings + Grill was also ranked on Franchise Times Top Franchise list. East Coast Wings + Grill is a member of the IFA, with CEO and Founder, Sam Ballas, serving as the vice chair of the association. For more information about East Coast Wings + Grill or its franchise opportunities, visit www.eastcoastwingsfranchise.com.

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