The award-winning home care company is one of only 50 franchise brands to make the list, earning its place through surveys conducted by Franchise Business Review

SAN ANTONIO – Sept. 12, 2025 – Caring Senior Service, a non-medical, personalized home care services company, has been named as one of the 50 Most Innovative Franchises in 2025 by Franchise Business Review (FBR), an independent research firm that bases its rankings on franchisee satisfaction surveys.

“Earning a place on this list reinforces our belief that innovation is essential to caring for seniors,” said Jeff Salter, founder and CEO of Caring Senior Service. “Through Kerry Care, our 24/7 AI-powered virtual care agent, and the Tendio Family Portal that is programmed onto tablets in every client’s home, we’re using technology to strengthen communication and peace of mind. This recognition from FBR and our franchise owners highlights our commitment to using modern solutions to help seniors live healthy and happy lives at home.”

Founded in 1991, Caring Senior Service provides nonmedical, in-home care to help seniors and any adult who needs help with the tasks of everyday living. The company’s services include personal care, meal preparation, medication reminders and companionship delivered through a personalized approach that focuses on dignity and independence. Caring Senior Service began franchising in 2002 and today has more than 50 locations across the country.

Franchise Business Review provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. The firm publishes its rankings of top franchises semi-annually in its Guide to Today’s Top Franchises, as well as industry reports throughout the year that highlight research on the top franchises in specific sectors.

To identify the companies on the list of this year’s Most Innovative Franchises, FBR analyzed 18 months’ worth of data from more than 35,000 franchisees representing about 365 brands. Franchise owners were asked about their brand’s innovation and creativity as well as their trust in the franchisor, overall satisfaction with the brand and likelihood to recommend it to others.

“In today’s competitive market, franchise innovation isn’t optional—it’s what sets the smartest, most sustainable opportunities apart,” said Michelle Rowan, president and COO of Franchise Business Review. “We’re proud to celebrate the brands that consistently deliver new products, services and systems that fuel franchisee growth and strengthen their long-term success.”

Caring Senior Service’s franchise owners were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including leadership, training & support, operations, franchisor/franchisee relations and financial opportunity.

For more information about Caring Senior Service, visit https://www.caringseniorservice.com/.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.

Caring Senior Service has been named one of Franchise Business Review’s top franchises in 2022, 2023, 2024, and 2025 and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare® method, a commitment to dependable service, quality care solutions and active involvement that ensures every client receives the highest standard of compassionate, personalized care.

For more information on Caring Senior Service, please visit www.caringseniorservice.com.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com. To read our publications, visit https://franchisebusinessreview.com/page/publications/.

 

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