Fast-growing mobile pet care franchise earns top scores in analysis by Franchise Business Review

ASHBURN, VA (August 18, 2025) – Woofie’s®, a premier provider of personalized mobile pet care services, today announced the exceptional results of a recent franchise owner satisfaction survey conducted by Franchise Business Review, an independent market research firm serving the franchise sector. The results highlight Woofie’s standout performance across various categories, showing how the brand isn’t just meeting industry expectations, it’s exceeding them.

Woofie’s achieved an impressive overall Franchise Satisfaction Index (FSI) score of 76, which is 12% higher than the industry benchmark of 68. This strong score reflects widespread franchise owner satisfaction on critical business points, including leadership, culture, support, and communication. Out of 329 participating franchise brands and feedback from over 31,000 franchise owners, Woofie’s ranks in the top tier of the 2025 Franchise Business Review benchmark.

Woofie’s highest performing categories were in community, culture and leadership – areas where the brand continues to intentionally invest in. The company’s commitment to transparency, relationship-building, and franchise owner success has fostered a uniquely supportive franchise community where owners consistently lift each other up and share advice and best practices. Category highlights include:

Community & Culture

  • Supportive of Brand Score: 94 – 22% above the 77 benchmark
  • Supportive of Fellow Franchise Owners Score: 94 – 18% above the 80 benchmark
  • Programs/Events Participation Score: 93 – 27% above the 73 benchmark
  • Overall Franchisee Community Score: 92 – 24% above the 74 benchmark
  • Supportive of Management Score: 89– 31% above the 68 benchmark

Leadership

  • Team Culture Encouragement Score: 92 – 28% above the 72 benchmark
  • Clear Vision Score: 89 – 27% above the 70 benchmark
  • Leadership Driving Company Forward Score: 87 – 30% above the 67 benchmark
  • Overall Leadership Score: 86 – 30% above the 66 benchmark
  • Franchisee Involvement in Decisions Score: 76 – 38% above the 55 benchmark

“I’m very proud of Woofie’s accomplishments and incredibly happy with the results of Franchise Business Review’s Franchisee Satisfaction Survey,” said Amy Addington, co-founder and brand president of Woofie’s. “These results are not just numbers – they reflect our dedication to building a brand rooted in support, growth, and success. These results carry so much weight with our team, giving us valuable insight into where we’re excelling and areas we can continue to evolve to better serve our franchise owners. Whether the improvements are big or small, we’re always looking to raise the bar, and appreciate all of the input our team has provided.”

Woofie’s franchise owners were surveyed on 30 benchmark questions on topics including leadership, culture, training and support, operations, and community. These survey results come at a milestone moment for Woofie’s, as the brand prepares to celebrate its 21st anniversary in September.

To learn more about the brand or to discover franchising opportunities with Woofie’s, visit https://ownawoofies.com/. To learn more about Franchise Business Review, visit https://franchisebusinessreview.com/.

About Woofie’s

Founded in 2004 and franchising since 2018, Woofie’s is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s is further set apart by its completely customizable services and focus on customer service. Today, there are 60 locations open and operating in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See authoritybrands.com for more information.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com. To read our publications, visit https://franchisebusinessreview.com/page/publications/.

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