Beloved confectionery brand builds on its sweet legacy with continued growth across Tennessee

PETOSKEY, Mich. — (August 5, 2025) – Kilwins, the premium confectionery and ice cream franchise known for its hand-crafted sweets and timeless charm, has set its sights on multiple locations across east Tennessee, such as Chattanooga, Pigeon Forge, and Tri Cities, as the next potential locations in its growing network of stores. If successful, this expansion has the potential to double Kilwins’ presence in the state, joining a family of beloved shops that have been delighting customers across Tennessee with their signature treats.

“We’re actively exploring opportunities to expand Kilwins’ presence across the vibrant and welcoming state of Tennessee,” said Brian Britton, president and CEO of Kilwins. “Tennessee is a state that embraces tradition, community and shared experiences—values that align perfectly with our brand. From urban centers to cherished tourist destinations, we are looking forward to expanding our footprint and bringing the sweet Kilwins experience to even more people across the state.”

Leading the list of promising markets is Chattanooga. Kilwins’ interest in Chattanooga comes at a time when the city is experiencing a remarkable surge in business development. A 2024 report from HERE Chattanooga reveals that the city experienced over 73,000 new business entities filing with the Tennessee Secretary of State, surpassing many of its regional counterparts. With an increasingly diversified economy, low unemployment rates, and a business-friendly environment, Chattanooga is rapidly becoming a magnet for both startups and legacy brands alike.

This momentum aligns with Kilwins’ own strategic growth across Tennessee, where stores in Franklin, Gatlinburg, and Nashville have experienced enthusiastic local support. Leading this regional push is Ashley Clark, a passionate multi-unit franchisee who operates six Kilwins stores, including two in Tennessee.

“I fell in love with Kilwins when my dad pitched the idea of owning a franchise because of his love of their products. Now, as a franchisee and a beloved customer, I have the privilege of helping expand the brand,” said Clark. “Tennessee is full of communities that reflect the spirit of Kilwins—family-friendly, thriving, and full of heart. I’d love to see Kilwins become part of its fabric and bring more people into the magic of the brand. Kilwins isn’t just a sweets shop—it’s a place where memories are made.”

Kilwins’ franchise model is known for its comprehensive support system, turnkey operations, and attractive earnings potential. It appeals to community-minded entrepreneurs—from career changers seeking to build a legacy to experienced business owners looking for a unique and joyful concept. Interested candidates can fill out this form to learn more about available territories and investment requirements.

For more information about Kilwins and franchise opportunities, visit www.kilwinsfranchise.com.

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About Kilwins:   

Kilwins is renowned for its hand-crafted chocolates, creamy fudge, caramel apples, brittle, and super-premium ice cream, all made with the finest ingredients. Kilwins has been making people happy since 1947, providing customers with warm, friendly service and a nostalgic confectionery experience. Customers can enjoy watching fudge being paddled on a marble table and caramel cooking in a copper kettle, all in an open kitchen setting. The brand has 175 locations and growing, and has earned industry recognition, ranking #1 in category in Entrepreneur magazine’s Franchise 500® for 9 consecutive years. Kilwins is truly “Sweet in every Sense since 1947®.” For more information about Kilwins, visit https://www.kilwins.com. To learn more about franchising opportunities, visit https://www.kilwinsfranchise.com.

For more information, contact:

Sylvia Shtraym, Thunderly

704-848-7811 | sshtraym@thunderlymarketing.com

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