HOTWORX® Accelerates into Second Half of 2025 with Global Growth, Member Demand, and Record-Breaking Performance

HOTWORX Presale Event in Nebraska Sells 600+ Memberships in a Single Day
Member Interest Hits All-Time High After Entry into Key Global Market
All Eyes Look to Colorado as HOTWORX Convention Heats Up the Rockies in August

NEW ORLEANS, La. (AUGUST 4, 2025) – HOTWORX®, the revolutionary 24-hour infrared fitness studio franchise, is powering through 2025 with historic momentum. Following a strong first quarter that saw the launch of its first Dubai studio and new tech innovations, HOTWORX has now achieved record-breaking member demand heading into the second half of the year, with no signs of slowing down.

Presale Records Highlight Franchise Strength

In June, HOTWORX franchisees Tanner McWilliam and Katie McDonald sold a record 605 memberships in a single day during the first day of presales for their upcoming studio opening in Grand Island, Nebraska. The presale kicked off with 570 appointments on the books before pushing beyond expectations in the final hours of the day.

“This wasn’t just a great sales day; it’s a testament to how HOTWORX resonates with today’s wellness-minded consumer,” said Stephen P. Smith, Founder and CEO of HOTWORX. “People are looking for convenient, results-driven fitness options that fit their schedule and lifestyle. HOTWORX continues to meet that need better than anyone else.”

Member Lead Generation at an All-Time High

Fueled by the demand for innovative, tech-forward fitness solutions, the HOTWORX system experienced record-breaking leads and member growth throughout March, April, May, and June with each month outperforming the last. From trial bookings to waitlist signups and online inquiries, consumer interest has surged system wide as the brand gains recognition as the ultimate wellness experience for busy lifestyles.

International Footprint Expansion

Much of the buzz has been driven by HOTWORX’s global expansion. After opening its first Dubai studio in Q1, the brand has seen a wave of international member engagement, adding to its growing presence in Ireland and Saudi Arabia. With Canada and Mexico on the expansion roadmap for later this year, HOTWORX is poised to develop an even stronger global community.

“The response in Dubai along with the excitement it’s sparked in other markets is proof that the HOTWORX model transcends boarders,” said Smith. “Efficient, effective wellness is a universal need.”

HOTWORX Convention Heats Up Colorado

With consumer demand at an all-time high, HOTWORX has brought together its entire franchise system at the 2025 HOTWORX Franchise Convention, which takes place August 2–6 in Aurora, Colorado. The annual event features brand updates, breakout sessions, and keynote presentations, with a spotlight on the final round of the HOTWORX Virtual Instructor Competition.

Fifteen finalists are competing live for one of seven coveted spots as official HOTWORX Virtual Instructors for the 2025–2026 season. It’s a celebration of excellence, energy, and the powerful community that drives HOTWORX to success.

“The first half of 2025 has been a powerful testament to the strength of our system,” added Smith. “As we dive into Convention and the back half of the year, our focus remains on elevating the experience for our members, supporting our franchisees, and pushing the brand forward in bold new ways.”

For more information about HOTWORX and to find a location near you, visit hotworx.net. For more on franchising opportunities with HOTWORX, visit: hotworx.net/franchising.

ABOUT HOTWORX®

Founded in Marrero, La., HOTWORX introduces a groundbreaking fitness program and is one of the fastest-growing franchises worldwide, known for its innovative approach to infrared fitness training. With over 700 studio locations and over 250,000 members, HOTWORX provides members with an immersive, virtual exercise experience that combines the benefits of infrared heat with either 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Using its patented infrared sauna, HOTWORX offers a “3D Training” method, uniquely blending heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, making fitness accessible and secure.

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