Sustainable Home and Baby Brand Set to Open in Silicon Valley, Bringing California Store Count to Three

SAN FRANCISCO, CA. – Aldea Home & Baby, an established, longstanding boutique retail store of stylish and sustainable home and baby products, is proud to be expanding its footprint in its home state with the opening of its fourth store, and the third in California.

The newest Aldea Home & Baby will be located at 1123 Lincoln Avenue in San Jose and is expected to open its doors this Fall in October. While the brand plans on launching this store as a corporate-owned location, Aldea in San Jose will be available for immediate franchise resale, offering a unique turn-key opportunity for prospective entrepreneurs.

“Our journey started right here in California twenty years ago. As we dive into the world of franchising, it is important we deliver the same quality service and support to California residents that first made them fall in love with us back in 2005,” said Johanna Bialkin, Founder and CEO of Aldea Home & Baby. “The San Jose community has been asking for an Aldea for a long time now, and we are looking forward to forming partnerships and relationships with the local businesses that make San Jose so special.”

Each franchise location is curated for the needs and culture of its specific city, from the products offered in-store to the stylistic design choices and aesthetic of each buildout. This includes local partnerships with artists, co-ops with local organizations, and community gathering events.

As the brand eyes major metropolitan areas for future franchise growth such as New York City, Chicago, Washington D.C., Denver, Miami, Houston, Philadelphia and Boston, it also plans on building a larger franchise footprint throughout its home state of California, with franchise opportunities in Oakland, Sacramento, Palo Alto and San Diego.

The global baby products market is estimated to reach USD 575.8 billion by 2033, and continues to grow with a compound annual growth rate (CAGR) of 6.0% from 2024 to 2033.

The brand is seeking passionate, inspired, and hands-on entrepreneurs interested in building community while providing highly curated, sustainable furnishings, baby goods and registry services. Join the Grand Opening this Fall by following and subscribing at aldeahome.com/san-jose. And for more information on the franchise opportunity, please visit aldeafranchise.com.

About Aldea Home & Baby

Founded in 2005, Aldea Home and Baby offers a curated selection of stylish, sustainable home and baby goods. Dedicated to quality and eco-consciousness, Aldea connects the consumer with modern, functional products designed to enhance everyday living. With locations in Los Angeles, San Francisco, and Seattle, Aldea Home and Baby is seeking hands-on, passionate entrepreneurs to bring sustainable, stylish, and quality products to their local communities. To learn more, please visit aldeahome.com