Sponsored content by Constant Contact.

By Jessica Kottcamp, Constant Contact

Know your email marketing needs and find your perfect match.

Check out these top five considerations franchisors should keep in mind when reviewing digital marketing solutions for your brand, and get ready to make a choice you can be confident about.

1. Communication Goals: Whether your franchise is new or mature, clear communication goals are key. For instance, if you’re focused on building brand awareness, look for a tool with strong social media integration and template options. If you’re more concerned with maintaining customer relationships, hone in on features like automated emails and personalization.
2. Franchise Complexity: Understand your franchise, inside and out. Do you need a simple tool for straightforward top-down management, or a robust system for personalized, regional campaigns? The more complex your franchise, the more specific your marketing needs may be! Platforms with flexible account management and organization are a great choice to scale alongside your franchise no matter what stage you’re at.
3. Franchise Brand Needs: Brand consistency is key for franchises. (In fact, according to our recent State of Franchise Marketing Report, 47% of franchisors consider managing their brand reputation across multiple markets to be their top challenge.) Decide how you want your brand to be seen and how much control you want to give franchisees. This will help you pick the right brand management tools, keeping your brand consistent and strong in all markets.
4. Business Efficiency: Look for AI and automation tools to boost efficiency. Features like automated welcome emails, abandoned cart reminders, and birthday messages can save time and boost results, while AI can help generate content and streamline workflows, making marketing more manageable.
5. Email Personalization: Choose a platform that allows you and your franchisees to segment audiences and send personalized emails. This boosts open rates and engagement, making your marketing more effective. Tailored messages lead to higher conversions and stronger customer relationships.

Once you’ve considered your franchise’s needs in each of these areas, you’ll be able to quickly and easily identify the features and tools that will fit your unique franchise the best, and make a strategic choice for your organization.

Give your franchise the email marketing edge it deserves. Explore Constant Contact’s email marketing solution for franchisors and jumpstart your growth today.

Constant Contact simplifies digital marketing for franchisors with an all-in-one platform for email, social, landing pages, and more. Whether you’re an emerging brand or an established system, franchisors decide how much control to maintain at the top while giving franchisees flexibility for local marketing success. For more information about IFA’s Preferred Vendor, Constant Contact, please visit www.constantcontact.com/franchise.