Sport Clips Haircuts Knocks It Out of the Park With New Playmaker Scents

Three limited-time scents set to enhance the Sport Clips’ MVP Experience

GEORGETOWN, Texas (June 2, 2025) – Sport Clips Haircuts is adding a twist to its signature MVP Haircut Experience with the launch of Playmaker Scents, a limited-time lineup of sports-inspired scents available only during the month of June.

The nationwide men’s and boys’ hair care franchise offers an upgrade from its MVP signature steamed towel scent, with three new options. The new Playmaker Scents include:

Rawlings^® New Leather Glove: A light, masculine scent with subtle notes of leather, bottling the soul of the game.
Early Morning Practice Air: A crisp, invigorating blend with hints of grass and meadow, inspired by the stillness of dawn drills on the field.
Stadium Buttered Popcorn: A warm, buttery aroma that brings to mind the buzz of a sports stadium and the fragrance of fresh popcorn in the stands.

“We know scents evoke emotion, and the Playmaker Scents are a fun and unexpected way to level up our client-favorite MVP Experience,” says Edward Logan, Sport Clips CEO and president. “It’s another game-changing experience for anyone looking to relax and refresh this June.”

Sport Clips is also promoting its Ultimate MVP Relax & Repeat Event, offering clients the Ultimate MVP for the price of an MVP during June, with a chilled towel option throughout the summer. This is another way to cool down while enjoying the championship haircut experience in a league of its own. The limited-time promotion and Playmaker Scents are part of the brand’s effort to offer an immersive, sports-themed environment that sets it apart from other salons. The MVP Experience includes a hot steamed towel, massaging shampoo, neck and shoulder treatment, and a precision haircut.

Clients can treat themselves to the Ultimate MVP Relax & Repeat Event and the Playmaker Scents at participating Sport Clips locations through June 30. More information is available when you visit a Sport Clips Haircuts location near you or at SportClipsHaircuts.com.

About Sport Clips Haircuts

Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #52 in the Entrepreneur “Franchise 500” for 2025 and was named a 2025 Top Franchise by Franchise Business Review. There are almost 1,900 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises, and was named a 2024 Top Franchise for Veterans by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser that has contributed $15 million to the VFW; national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team, and partners with other NCAA and professional sports teams. To learn more about Sport Clips, visit sportclips.com.