EGGS UP GRILL BUILDS ON MOMENTUM WITH NEW DEALS AND OPENINGS IN Q1

Five locations opened, three agreements signed and six commitments — including multi-unit deals and upcoming first time entry into Pennsylvania market

SPARTANBURG, S.C., – (May 22, 2025) – Eggs Up Grill, a neighborhood favorite and the fastest-growing “better breakfast” restaurant franchise in the country, is continuing its expansion in 2025 with a strong first quarter. The brand signed three new franchise agreements for six new commitments and opened five new restaurants in Athens, Alabama; Melbourne, Florida; McDonough, Georgia; Indian Trail, North Carolina; and Cleveland, Tennessee — bringing the total number of locations opened to 94. With momentum building, the brand continues to attract passionate franchise owners eager to deliver real service for real people in neighborhoods across the country.

Eggs Up Grill’s Q1 performance features a multi-brand development deal that will bring the concept to Pennsylvania for the first time. The agreement includes plans for at least four locations across the eastern part of the state over the next four years, marking a significant milestone as the brand grows beyond its Southeast roots and introduces its signature breakfast experience to new communities.

Multi-unit developers continue to play a vital role in this expansion, bringing operational expertise, brand passion, and a long-term investment mindset that fuels consistency and growth across markets. Additional deals this quarter include a single-unit agreement in the James Island, SC market, a 3-unit development agreement for the Lake Charles, LA and Beaumont, TX areas, and a 2-unit development agreement for the Macon/Warner Robins, GA market, with all initial locations projected to open in late 2025 to early 2026.

“This year is off to a great start thanks to the strength of our franchise community and the demand we continue to see for our high-quality, better breakfast concept,” said Ricky Richardson, CEO of Eggs Up Grill. “Our momentum is being driven by experienced, multi-unit operators who see the value in scaling with a brand built on simplicity, hospitality and strong unit level economics. In the last 12 months Eggs Up Grill opened 22 restaurants, outpacing and outperforming competitors in the sector. We’re entering new markets, welcoming passionate operators, and staying focused on what matters most, serving our neighborhoods with great food and real hospitality.”

With a focus on guest experience, franchisee success, and market expansion, Eggs Up Grill is positioned for continued growth in 2025. With more than 170 restaurants open or in development, the brand attracts operators drawn to its proven model, daytime-only hours, and community-first approach. Built on hospitality, simplicity, and strong unit economics, the concept offers a welcoming atmosphere, a high-quality breakfast and lunch menu, and a family-friendly culture that resonates with both franchisees and guests.

Eggs Up Grill is actively seeking motivated individuals to partner with across the country. Whether you’re a seasoned entrepreneur or you’re looking to own your very first business, Eggs Up Grill could be the perfect opportunity for you. To learn more about franchising with Eggs Up Grill and the available franchise opportunities, visit: https://eggsupgrillfranchise.com/

For more information about Eggs Up Grill, visit: https://eggsupgrill.com/

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 94 locations currently in operation and over 85 more under development or committed to open, the brand is poised for continued success.