Celebree School Debuts in New Jersey: Set to Open First Location in Branchburg, Serving Greater Area

Local Entrepreneurial Couple Brings Heartfelt Mission to Life with Early Childhood Education Center

BRANCHBURG, NJ – Celebree School, a leader in early childhood education, is proud to announce the upcoming grand opening of its first New Jersey location, right in the heart of Somerset County. Set to open in early fall at 1005 US-202 in Branchburg, the new school will offer a nurturing, curriculum-based environment that supports the physical, social, emotional, and academic needs of children while adhering to New Jersey’s early education standards.

Owned and operated by Jalpesh and Dhruti Chokshi, the new school represents more than just a business milestone – it’s a dream realized for a couple passionate about building community through education. After years of entrepreneurial success in the retail and restaurant space, and with two sons of their own, the Chokshis are excited to create a safe, supportive place where local families can thrive.

“As parents ourselves, we understand the trust it takes to leave your child in someone else’s care,” said Jalpesh Chokshi. “That’s why we chose Celebree School. From day one, their mission to Grow People Big and Small™ felt personal. It was clear this wasn’t just a franchise – it was a family.”

Celebree School of Branchburg-Somerville is currently undergoing thoughtful updates to a space previously occupied by Guidepost Montessori, bringing a fresh start with a familiar foundation to the community. A celebratory groundbreaking event is anticipated in May – complete with family-friendly fun and an introduction to the Celebree difference. Be sure to keep an eye on the Facebook page for event details and updates.

The Chokshis are longtime residents of Monmouth Junction, and are deeply embedded in the local community. Dhruti is a Director of Clinical Sciences, Local School PTA President, and teacher at their temple. Jalpesh is a former finance professional, active volunteer member in their temple and community, and current multi-unit business owner. Both are driven by a shared purpose: to build something meaningful for families today and pass it down as a legacy for tomorrow. The School Director, Densie Geyer, brings with her more than 25 years of expertise in early childhood education, guiding children from infancy through the school‑age years and empowering the teams who teach them. Her career has blended classroom teaching with leadership roles, allowing her to champion best practices in child development while mentoring and inspiring fellow educators.

“We’re not just opening a school – we’re building a village,” added Dhruti Chokshi. “Branchburg deserves a place where children feel protected, educated, and nurtured every day. That’s what Celebree stands for, and that’s what we’re proud to bring to this incredible community.”

Celebree School lives by its promise to Grow People Big and Small™, and was founded on the belief that success in early childhood development is equal parts curriculum and a connection that extends beyond the classroom to address the needs of the whole child and the whole family. Each Celebree School is a village made up of parents, children, and educators while providing curriculum-based care that prepares your child for kindergarten and beyond.

With a 30-plus-year history of providing superior early childhood education, Celebree School delivers a stable, secure learning environment that helps children develop a lifelong love of learning. Programs are available for children six weeks to 12 years old with unique curriculums designed to develop positive social skills and values while allowing children to learn about their world through age-appropriate play, projects, and activities. Care is available part time or full time and parents are allowed to drop in and visit at any time.

“Welcoming Jalpesh and Dhruti as our first New Jersey franchisees is a special moment for our brand,” said Richard Huffman, Founder and CEO of Celebree School. “Their passion for education, strong community ties, and entrepreneurial spirit make them ideal ambassadors for what Celebree is all about.”

Celebree School of Branchburg-Somerville will be open Monday – Friday from 7:00 a.m. – 6:30 p.m. For more information on Celebree School of Branchburg-Somerville, please visit https://www.celebree.com/branchburg-nj/ or call (908) 388-1199.

About Celebree School

Founded in 1994, Celebree School is a leader in early childhood education that provides infant and toddler care, preschool, before and aftercare, and summer camp programs. With a mission to Grow People Big and Small™, Celebree School believes success in early childhood development is equal parts curriculum and connection. Each school employs a customized program that addresses the physical, social, emotional, and academic needs of children and follows applicable state guidelines. In 2019, Celebree School launched its franchise offering. In 2024, Celebree School’s founder, Richard Huffman, launched a new parent company called Huffman Family Brands, merging Celebree affiliated concepts under one multi-brand company structure. Learn more about how we grow confident children who are prepared for school and life at Celebree.com. Connect with us on Facebook, Instagram, and LinkedIn.

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