Perspire Sauna Studio Appoints First-Ever Area Representative to Catalyze Strategic Franchise Growth

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Nation’s Leading Infrared and Red-Light Sauna Franchise Names Chicagoland Entrepreneur as Area Representative for Illinois and Wisconsin

COSTA MESA, Calif. (APRIL 2, 2025) – Perspire Sauna Studio, the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is proud to announce the appointment of its first-ever Area Representative, Tanner Holmes. As a successful multi-unit Perspire franchisee with four open studios in the Chicagoland area and licenses to build five more, Holmes will now oversee franchise development and operations support across Illinois and Wisconsin.

Guiding Franchisees to Success

For Holmes, who has previously served as an Area Representative for other franchise brands, the position is a natural next step in his growth with Perspire. In his new role, he will act as a direct link between the franchisor and Midwest franchisees, offering guidance on licensing, operations, and site development while also driving franchise expansion across both states.

“Being a Perspire franchisee has shown me just how powerful this brand and business model can be,” said Holmes. “Taking on the Area Representative role allows me to pay that forward by helping other franchisees hit the ground running. From licensing questions to HR-related advice to site selection, I’m excited to be a resource for anyone looking to bring the Perspire experience to their communities in Illinois and Wisconsin.”

Driving Perspire’s Growth

Currently, Perspire Sauna Studio has four locations in Illinois, including two in the city of Chicago (Lakeview & West Loop), Downers Grove, and Naperville, and one in Brookfield, Wisconsin. As Area Representative, Holmes will focus on attracting and supporting new franchisees eager to enter the wellness franchise space.

“Tanner has been a tremendous asset to our system since day one, and we couldn’t ask for a better person to fill this pivotal new role,” said Lee Braun, Founder and CEO of Perspire Sauna Studio. “His leadership, operational expertise, and commitment to Perspire’s mission make him an ideal partner to support franchisees and drive our continued growth throughout Illinois and Wisconsin.”

Recovery & Relaxation

Perspire Sauna Studio has taken an active role in advancing the research behind infrared sauna and red-light therapy’s full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that’s making holistic health more widely accepted, accessible, and comprehensive than ever. Benefits of regular infrared sauna and red-light therapy use include:

  • Preventative wellness
  • Improved physical recovery
  • Boosted immune system responsiveness
  • Rejuvenated and clearer skin
  • Improved sleep

With more than 200 awarded franchise licenses and over 80 open studios around the U.S., Perspire Sauna Studio is the fastest-growing franchise in its category. The appointment of Holmes as Area Representative strengthens the brand’s ability to offer hands-on support and guidance as it continues expanding into new markets. The brand plans to add more Area Representatives throughout key regions as it continues to expand across the country.

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in diversifying their portfolios. To learn more about the brand’s franchising opportunities, visit https://www.perspiresaunastudio.com/franchise/.

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder and CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision to make the world a healthier place by making wellness more accessible to all. The company has awarded over 200 franchise licenses, with more than 80 open studios around the U.S.

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