MY SALON Suite Builds on Record-Breaking 2024 with Major Growth Initiatives in 2025

Leading Salon Suite Franchise Recaps 2024 Highlights, Setting the Stage for Additional Growth with New Partnerships and Industry Recognitions

(CARROLLTON, TX) Feb. 26, 2025 — MY SALON Suite, a salon suite franchise focused on providing beauty, health and wellness professionals a personal space to build their business, continued its rapid growth and industry leadership with a strong year of development in 2024, surpassing brand milestones and expanding its network to a record size. Building on its momentum, the brand announced plans for continued enhancements for franchisees and Members this year.

With 23 new franchise agreements awarded last year, MY SALON Suite now boasts more than 175 Franchisee Groups in its growing network. Welcoming Susan Boresow as President ushered in a new era of strategic initiatives aimed at enhancing franchisee and Member experiences, including the launch of the MY SALON Suite App, the introduction of MY SALON Suite University to support franchise partners and a strategic partnership with Eulerity to enhance digital marketing capabilities.

In addition to these significant strides made to empower franchisees with the tools and resources they need to thrive, MY SALON Suite received multiple industry accolades in 2024, including ranking in Entrepreneur’s Franchise 500 for the seventh consecutive year and being named among the Fastest Growing Franchises. The brand was also named a Top 100 Game Changer by Franchise Dictionary Magazine, ranked by Franchise Direct as a Top 200 Franchise, recognized among the Global Franchise Top 26 Franchisors to Follow and honored by Franchise Business Review as a Top 200 Franchise and a Top Franchise for Women.

The brand continued to strengthen its franchise support system and enhance the Member experience as well, welcoming a total of 3,629 new Members and further solidifying its role as a leader in the salon suite industry. As part of its commitment to building the beauty industry’s future, the company achieved unprecedented success with its philanthropy initiatives, including awarding 10 student scholarships totaling $10,000 and 248 Member scholarships totaling $62,000. In addition, franchisees, Members and customers have raised $248,000 in disaster relief grants to support Members in times of need and over $775,000 for St. Jude Children’s Research Hospital through the Suite Relief Fund since its inception in 2021.

“Last year was transformational for MY SALON Suite, marked by incredible growth, exciting innovations and a deepened commitment to our franchisees and Members,” said Susan Boresow, President of MY SALON Suite. “As 2025 unfolds, we’re building on this momentum with even more innovations, strategic partnerships and programs designed to take our franchisee and Member experience to the next level. Our commitment to driving innovation and growth in the salon suite industry remains stronger than ever; this is only the beginning.”

As MY SALON Suite continues into 2025, the brand is preparing to introduce several exciting initiatives, including:

The launch of a “Book Now” solution to streamline customer engagement;
A brand refinement strategy designed to enhance brand visibility and elevate the overall MY SALON Suite experience;
A new mentorship program for franchise partners;
And additional Member Extras, offering expanded tools and resources to help independent beauty professionals thrive.

For more information about the MY SALON Suite franchise, visit https://www.mysalonsuite.com, or contact Mark Jameson at mark.jameson@propelledbrands.com or 214-346-5679.

About MY SALON Suite®:

MY SALON Suite is a nationwide network of turnkey beauty salon suite studios designed to empower independent salon professionals to provide beauty services to their own respective clients. The co-working style space represents the latest concept in the beauty services industry, bringing together a community of independent beauty professionals in one luxurious location. Founded in 2010, MY SALON Suite has since expanded to more than 350 locations across the U.S. and Canada, providing entrepreneurship opportunities to over 10,000 Members.

With industry-leading knowledge, operational processes, and support services, MY SALON Suite provides Members with the tools and resources they need to build, open, and manage upscale private salon suites. This supportive environment allows established beauty service professionals to invest in themselves and their professional success by running their own salon business.

For more information about MY SALON Suite, please visit: https://www.mysalonsuite.com/.

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