Pita Pit USA Grows Alaskan Footprint with Two-Unit Development Deal

Esteemed Fast-Casual Franchise Set to Debut in Wasilla and Palmer, Meeting Growing Demand for Fresh, Healthy Dining Options

WASILLA, Alaska. (FEBRUARY 18, 2025)– Pita Pit USA, a distinguished Mediterranean fast-casual brand specializing in made-to-order pita sandwiches, is excited to announce plans to expand its presence in Alaska with two new locations in Wasilla and Palmer. This expansion reflects the brand’s commitment to providing healthier dining alternatives to more communities as demand for fresh, customizable options continues to grow.

The Wasilla and Palmer locations, led by franchisee Kaleb Crawford, are strategically positioned in areas experiencing significant economic growth and development. Crawford, who spent years managing healthcare foodservice operations in Alaska, brings a passion for providing high-quality meals to local residents.

“Pita Pit has been a go-to option for fresh and flavorful dining in Alaska, and I’m thrilled to bring the brand even closer to the Wasilla and Palmer communities,” said Crawford. “These are rapidly growing areas, and we’re excited to introduce even more Alaskans to the customizable, health-forward options that make Pita Pit unique.”

Pita Pit is committed to delivering fresh and flavorful Mediterranean-inspired cuisine to communities across the country. The new and improved menu showcases the addition of the Greek Grilled Cheese, a Mediterranean twist on the beloved American dish, available in a variety of flavor combinations including the Chicken Club, Athens Steak, Athens Chicken, Cowboy Steak, and Say Cheese.

“We’re proud to expand our footprint in Alaska and further cement our place as a leader in the fast-casual dining space,” said Peter Riggs, President and CEO of Pita Pit USA. “Kaleb’s extensive experience in foodservice and deep connection to the Alaskan market make him the ideal partner to help us bring the Pita Pit experience to even more communities in the state.”

Beyond signature pitas and the innovative Greek Grilled Cheese, Pita Pit offers a variety of bowls, build-your-own options, and tempting sides, like Falafel Bites. Additionally, their menu includes vegetarian, vegan, and gluten-free options, ensuring all guests enjoy a satisfying meal tailored to their dietary preferences.

Pita Pit is currently seeking both single-unit and multi-unit franchisees who possess a strong passion for the brand and its renewed commitment to innovation within the restaurant space. The new drive-thru model allows franchise partners more real estate options, as the smaller footprint of about 800-1000 square feet can flex to fit into a variety of layouts that fit the needs of any given area. This smaller option, created to accommodate more delivery and pick-up orders, will also reduce the breadth of franchisees financial commitments.

For more information about the Pita Pit franchise opportunity, please visit https://pitapitusa.com/franchising.

About Pita Pit USA

Founded on the principles of quality ingredients, convenience, and flavor innovation, Pita Pit is a Mediterranean fast-food brand specializing in made-to-order pita sandwiches, providing a satisfying and wholesome dining experience for individuals seeking a quick and nutritious meal on the go. Headquartered in Coeur d’Alene, ID, Pita Pit USA 4.0, Inc., currently has 68 locations across the country, including locations in Alaska. Customers can also download the Pita Pit Rewards app for iOS and Android, where they can earn and redeem rewards. For more information, visit https://pitapitusa.com/ or follow Pita Pit on Instagram @PitaPitUSA.

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