IFA Announces Reimagined Brand, Strategic Vision to Make 2025 the “Year of Franchising”

At Annual Convention in Las Vegas, IFA outlines historic opportunity to advance franchise growth goals; Launches new branding to represent the future of franchising

LAS VEGAS – Kicking off the 65th International Franchise Association (IFA) Annual Convention in Las Vegas, IFA President and CEO Matt Haller announced the historic outlook for franchise growth in 2025, while unveiling a reimagined brand and strategic roadmap for the organization to help take franchising into the future.

Speaking before an audience of more than 4,000 franchise professionals from across the world, Haller said, “Rather than our business model being attacked, it is now being celebrated. At the highest levels of government, and with powerful voices in the media…IFA has an ambitious roadmap to take advantage of this opportunity. Together, let’s make 2025 the year of franchising.”

Haller unveiled a new brand for the organization, updating IFA’s logo and website, to propel the organization – and the hundreds of thousands of businesses it represents, well into the future.

The new logo:

Represents IFA as an information beacon, a trusted resource of impartial and objective franchise information, news, and stories.
Symbolizes the individual entrepreneurship while also being a part of something bigger, representing franchising as a way to go “into business for yourself, but not by yourself.”
Reflects IFA’s international reach while embodying the inclusiveness of the franchise community on Main Street.

The IFA Annual Convention comes on the heels of the release of IFA’s 2025 Franchising Economic Outlook, showing that the growth of franchising will once again surpass the growth of the broader U.S. economy. Franchising in 2025 is expected to add 20,000 new businesses, create 210,000 jobs, and generate over $936 billion in economic output.

Following the 2024 election, IFA released a roadmap for franchise growth, highlighting the opportunities for policies that support franchise small businesses, including a permanent joint employer standard, an updated Federal Trade Commission (FTC) Franchise Rule, extension of the 2017 Tax Cuts and Jobs Act (TCJA), and other state and federal priorities to support the growth of locally owned franchises.

Haller further expanded on these priorities in an op-ed for Fox News saying, “With a change in philosophy at the federal government, the opportunities for franchising’s animal spirits to be harnessed are ripe.”

The IFA Annual Convention is the premier event in franchising, bringing together thousands of brands, franchisees, and the franchise supplier network. The full agenda is available here.

About the International Franchise Association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 830,000 franchise establishments that support nearly 8.8 million direct jobs, $896.9 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.