HOTWORX® Caps Off 2024 with 700+ Locations, Fitness Innovation, and Life-Changing Impact

HOTWORX Opens 143 Studios in 2024, Surpassing Milestone of 700 Locations

NEW ORLEANS, La. (February 25, 2025) – HOTWORX, the first-ever 24-hour infrared fitness studio franchise, celebrates a monumental year in 2024, showcasing incredible growth, exciting partnerships, and groundbreaking innovations. With 143 new locations opened in the past year alone—an average of nearly 12 per month—the brand has now reached over 700 locations in just seven years, a milestone that cements its position as a leader in the fitness industry.

Innovations to Elevate Fitness

HOTWORX rounded out 2024 revolutionizing its member experience with its upgraded DIETTRAX tool available in the HOTWORX Burn Off App. Designed to simplify nutrition management, DIETTRAX enables real-time meal tracking through voice and image recognition, customizable meal plans, and progress tracking with detailed summaries. With features like intermittent fasting and fluid intake monitoring, members have access to an intelligent nutrition tool that integrates seamlessly with their fitness routines.

“Proper nutrition is the foundation of every fitness journey,” said Stephen Smith, Founder and CEO of HOTWORX. “With DIETTRAX, we’re making it easier than ever for our members to take control of their health and achieve their goals.”

A Year of Giving Back

Building on three successful years of fundraising through their Hiking for Heroes initiative, HOTWORX introduced Workouts for Heroes in December 2024. This expanded program invites members to honor a veteran by purchasing Dedication Ribbons, displayed prominently in local studios, and dedicating their workouts over a 5–6-week period.

With three ribbon tiers—$1, $5, and $10—participants directly contribute to raising funds for veteran families identified through the Sacred Mountain Retreat Center (SMRC) and the National Breast Cancer Foundation’s Military Women’s Patient Relief Fund. Through this campaign, HOTWORX members raised enough to donate two Jeep vehicles to families in need.

HOTWORX also raised $28,000 for the National Breast Cancer Foundation’s Military Women’s Patient Relief Fund through its “Pink Camo” towel promotion during Breast Cancer Awareness Month in October.

Heating Up in the National Spotlight

HOTWORX’s rapid rise has captured the attention of global brands, including recognition in Entrepreneur’s 2025 Franchise 500®, ranking 95th in its debut year on the prestigious list. HOTWORX’s outstanding performance in areas like unit growth – with a 115.9% increase over the last three years – as well as its financial strength and stability, and brand power all contributed to the brand’s placement in the top franchise companies.

HOTWORX also solidified partnerships with prominent companies like Fabletics in 2024. The opportunity to collaborate with the celebrity-backed activewear brand reflects HOTWORX’s status as a disruptor in the fitness space, providing unparalleled value to members and partners alike.

Looking Ahead: 2025 and Beyond

With a strong foundation of innovation, community impact, and rapid expansion, HOTWORX is poised for another groundbreaking year in 2025. Plans include expanding the brand’s presence across its already prominent U.S. footprint, as well as breaking into new territories like Canada and Mexico. HOTWORX has also set a goal of achieving 800 studios open by the end of 2025.

“HOTWORX’s journey to 700 locations in just seven years is a testament to our revolutionary approach to fitness and our unwavering commitment to our members,” said Smith. “As we look to 2025, we are excited to continue transforming the fitness experience while giving back to the communities we serve.”

For more information about HOTWORX and to find a location near you, visit hotworx.net. For more on franchising opportunities with HOTWORX, visit: hotworx.net/franchising.

ABOUT HOTWORX®

Founded in Marrero, LA, HOTWORX introduces a groundbreaking fitness program and is one of the fastest-growing franchises worldwide, known for its innovative approach to infrared fitness training. With over 700 studio locations and over 250,000 members, HOTWORX provides members with an immersive, virtual exercise experience that combines the benefits of infrared heat with either 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Using its patented infrared sauna, HOTWORX offers a “3D Training” method, uniquely blending heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, making fitness accessible and secure.

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