SAN ANTONIO, Texas – July 8, 2024 – Caring Senior Service, a non-medical home care services company, is pleased to announce that multi-unit owner Cindy Sheller has been selected by Franchise Business Review, a franchise research firm, as one of its Franchise Rock Stars for 2024.

Sheller, who owns Caring Senior Service of Tucson, Arizona; Caring Senior Service of Dallas Northwest; Caring Senior Service of Dallas Mid-Cities; and Caring Senior Service of Las Vegas, was selected from hundreds of nominations from brands that participated in Franchise Business Reviews’ franchisee satisfaction research.

“Franchise Business Review certainly had Cindy Sheller in mind when they created the name ‘rock star’ for their individual awards,” said Caring Senior Service founder and CEO Jeff Salter. “Cindy embodies the characteristics of what it takes to be successful in the franchising world. She is a dedicated franchise owner who works to deliver the best possible care for her clients in Texas, Arizona and Nevada. We couldn’t be more pleased with her selection.”

This is the second year in a row the care services company has had a franchise owner make the prestigious list. Last year, Caring Senior Service of New Braunfels, Texas, co-owner Cathy Trlica took home the award.

“This is a great honor to be considered a ‘rock star’ out of the hundreds of dedicated and hard-working franchise owners throughout this country,” Sheller said. “The team at Caring Senior Service has given me all the tools I need to succeed, but it’s our clients who make working in this industry so rewarding. I look forward to continuing to provide our customers with the GreatCare® method of delivering the care they deserve.”

The Franchise Rock Stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. Categories include: Giving Back, Women, Millennials, Veterans, Family-Owned, Freshmen, Top-Performers, and Multi-Unit Owners. 

Sheller won the award in the Multi-Unit Owners Award category.

“There are so many stories of inspiring franchise owners who are living their dreams of successful business ownership,” said Eric Stites, founder and CEO of Franchise Business Review. “Each franchisee brings unique abilities, values, and skills to their franchise brand. We’ve seen that most successful franchise owners demonstrate an incredibly strong work ethic, a deep passion for their businesses, and a real commitment to their communities. Our Rock Star Awards are for those who truly go above and beyond in some special way. These individuals truly are assets to their company, and their passion resonates throughout the entire brand.”

Caring Senior Service opened its first location in Odessa, Texas, in 1991, and added several other locations in the Lone Star State before creating its franchise development division in 2002. The company now has more than 50 locations in nearly 20 states. For more information about Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States. Caring Senior Service has also been named as one of the Franchise Business Review’s top franchises in 2022 and 2023 and has created programs to assist potential franchisees in choosing a location and training their staff. 

In 2021, Caring Senior Service created a non-profit organization called “Close the Gap in Senior Care” to raise awareness of the overlooked and underserved aspects of senior care. Salter launched Close the Gap with an electric bike ride to each Caring Senior Service franchise location throughout the country, totaling more than 9,000 miles.

For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,200 leading franchise companies. To read our publications, visit https://franchisebusinessreview.com/page/digital-guides/. To learn more about FBR’s research, please visit www.FranchiseBusinessReview.com.

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