DENVER, Colo. – AlphaGraphics, a leading franchisor of printing and marketing solutions, was recognized with the Most Innovative Use of Technology award at the 2024 Franchise Customer Experience Conference. Franchise Update Media conducted its 6th annual Franchise Innovation Awards contest this spring, with a goal of recognizing franchisors who are creating and implementing the most original and successful innovative strategies and tactics to build their brand.

More than 150 entrants were evaluated by a jury of judges in four categories: Marketing & Branding, Products & Services, Operations, and HR. Twenty-two winners were chosen based on their innovation, objectives and results.

AlphaGraphics was recognized for innovative use of technology in the Products & Services category. A key way AlphaGraphics uses innovative technology is through the development of agEnterprise, a new brand management platform tailored to meet the unique needs of franchises and other multi-location businesses.

agEnterprise clients receive a customized site that serves as a centralized hub for branded and customizable marketing assets, allowing businesses to personalize while still adhering to brand guidelines. Clients are assigned an account manager to ensure multi-location consistency and support marketing asset creation. Having access to this fully integrated platform also saves businesses up to 30% by consolidating marketing tools. Additionally, custom reporting tools enable marketing teams to manage funds, co-op dollars, and campaign costs with enhanced visibility. With over 230 locations nationwide, AlphaGraphics offers local production and marketing support, resulting in quicker turnaround times, cost savings, and a reduced carbon footprint.

“At AlphaGraphics, our commitment to leveraging cutting-edge technology is rooted in our desire to provide unmatched value to our franchisees and customers,” said Ryan Farris, CFE, President and COO of AlphaGraphics. “Winning the Most Innovative Use of Technology award is a testament to our team’s dedication to innovation and excellence. agEnterprise is a prime example of how we continuously evolve to meet the needs of today’s dynamic market, ensuring our clients can maintain effortless brand consistency and drive business growth.”

For more than 50 years, AlphaGraphics has helped businesses of all sizes get noticed and get business with quality print, signs, graphics, and technology. AlphaGraphics recognizes that representing a brand accurately and strengthening brand recognition is paramount, and agEnterprise supports businesses to do just that – by guaranteeing consistency across all marketing assets, ensuring they are on-brand, and centralized. For more information about AlphaGraphics, visit www.alphagraphics.com.

About AlphaGraphics
AlphaGraphics, Inc., with more than 230 locally-owned and operated locations in the U.S., offers a complete range of print, signs, visual communications, and marketing services to businesses. AlphaGraphics also provides enterprise print management solutions through its agEnterprise platform. agEnterprise provides a comprehensive end-to-end solution allowing multi-location brands to centralize all on-brand marketing assets. The platform utilizes an integrated online ordering system to streamline print ordering, manufacturing, and distribution. By offering both national oversight and local customization, agEnterprise streamlines the marketing process through automation, accelerating speed to market, while saving time and resources. For more information about agEnterprise, visit https://shop.alphagraphics.com/agenterprise/. 

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com. 

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