REDFORD, MI – Next Brands is thrilled to announce the awarding of a new franchise of Beef-a-Roo in Phoenix, marking the debut of the Midwestern favorite in Arizona. This expansion represents a significant milestone for Beef-a-Roo, as the Midwestern favorite introduces its beloved dining experience to the Grand Canyon State and extends its reach into the Southwest. The Phoenix area has been on Next Brand’s radar for growth over the last few years, making this announcement particularly exciting for the brand. 

Spearheading the Phoenix franchise is a franchisee hailing from Rockford, the birthplace of Beef-a-Roo. Having grown up with Beef-a-Roo, the franchisee possesses a deep-rooted understanding and fondness for the beloved Midwestern brand. This personal connection fuels their passion to share a piece of their hometown flavor with the Arizona community.

“At Next Brands, we’re passionate about fostering growth and innovation in the food industry,” said Austin Capoferi, President of Next Brands. “Our partnership with Beef-a-Roo represents a shared vision for excellence and expansion, and the opening of the brand’s first Arizona location in Phoenix is a testament to our commitment to bringing high-quality dining experiences to new markets across the country. Arizona has been a ripe market for franchise growth in recent years, and we’re thrilled to be able to capitalize on this debut in Phoenix.”

Beef-a-Roo’s entry into the Arizona market is an integral step in the brand’s national expansion strategy. Introducing the popular burger franchise to the Grand Canyon State demonstrates the brand’s adaptability and appeal to a diverse customer base, particularly in Arizona’s rapidly growing and competitive culinary scene. 

Beef-a-Roo is renowned for its diverse menu, offering a variety of quality choices at an affordable price. The upcoming Phoenix location will maintain this tradition, providing a welcoming atmosphere for families, friends, and food enthusiasts. Details regarding the grand opening of the Phoenix Beef-a-Roo will be announced soon. 

As Beef-a-Roo, under the leadership of Next Brands, continues its franchise expansion throughout 2024 and beyond, it remains focused on its mission to offer a memorable dining experience that goes beyond just delicious food. Beef-a-Roo, is about building communities, one burger at a time.

To learn more about Next Brands, or if you are interested in a franchise opportunity, please visit www.nextbrands.com.

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About Beef-A-Roo

Beef-A-Roo is a 56-year-old quick-service restaurant brand dedicated to serving fresh handmade meals at an affordable price. The company is a family-owned brand with 17 locations across the Midwest. The restaurants offer a famously delicious menu including the classic roast beef, wraps, specialty sandwiches, burgers, chicken and turkey sandwiches, soups and salads, its iconic cheese fries smothered in liquid gold and a selection of heart-healthy foods. Over the past five decades, Beef-A-Roo has used long-standing methods and quality ingredients, hasn’t sacrificed its values, and treats staff and customers as “one of their own.” For a complete menu and to find the location nearest to you please visit: https://beefaroo.com/.

About NEXT Brands & Development

NEXT Brands is a family-owned business founded in 2021 to be a strategic manager and accelerator of franchise brands leveraging the countless lessons learned by more than a decade on how to properly franchise a business – the support, systems, and values needed in place to be successful. NEXT Brands offers multiple brand franchising opportunities in the quick service industry with Beef-a-Roo, a famously delicious affordable beef and burger franchise, and Blenderz, a fun retro vibe acai and smoothie bar. Today, with a seasoned leadership team comprised of individuals with decades of experience in construction, business development, franchise development, franchise operations, and design, NEXT Brands aims to bring impact-focused food brands to more local communities. For more information, visit nextbrands.com/.

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