MADERA, Calif. – Expanding its presence across California and reinforcing its reputation as a West Coast icon, Pizza Factory announces the opening of its newest restaurant in Madera. 

Conveniently situated at 2263 W Cleveland Ave, the restaurant will open on March 7 and is owned and operated by Amardip Basara and Simmer Singh. Basara and Singh, who were previously Subway operators and now work under Central Valley Diners LLC, have joined the Pizza Factory family as multi-unit franchisees. The Madera location will be the first of four restaurants they plan to open in the coming years.

“Pizza Factory is a brand we have always admired for its commitment to quality, community and creating memorable dining experiences for guests,” said Simmer. “Through our background in restaurant operations, we have developed a passion for excellent service, and that’s something Pizza Factory is known for. As we open our first location, we intend to uphold Pizza Factory’s stellar reputation in Madera and look forward to introducing the brand to new communities through our future locations.”

Pizza Factory is in a league of its own within the pizza segment and has exemplified a strong growth trajectory. Most recently, the brand ranked on the 2023 Franchise Times Top 400 list of the largest brands in franchising for the fifth consecutive year and also landed at #373 on the 2024 Entrepreneur Franchise 500, rising 50 spots from the previous year.  

“As experienced restaurant operators, Amardip and Simmer are the perfect duo to open our second Madera restaurant,” said MJ Riva, CEO of Pizza Factory. “Their previous restaurant experiences will serve them well in their ownership endeavor, and we look forward to being a part of their continued growth with the brand.”

Including multiple fast-casual prototypes, Pizza Factory maintains its reputation for family-friendly dining and high-quality products. The brand specializes in its vast menu offerings, serving fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more. As Pizza Factory continues to develop into new markets, the brand is providing multi-unit operators flexible new-build or conversion options with delivery / curbside and traditional dine-in prototypes ranging from 1,000 – 4,000 sq. ft. The largest option typically features multiple dining sections, an arcade area for the kids, banquet rooms for parties and social gatherings and big-screen TVs throughout the restaurant. 

With aggressive development efforts underway, Pizza Factory is actively growing and seeking multi-unit operators to develop nationwide. For more information about franchising with Pizza Factory, visit https://pizzafactoryfranchises.com. 

About Pizza Factory

A community staple in 100-plus hometowns, Pizza Factory has stayed true to its roots with hardworking operators, family-friendly dining and high-quality products, offering fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more. With multiple fast-casual restaurant designs, an Express model, and robust off-premise dining options including delivery and mobile ordering through a proprietary app, Pizza Factory is built for the future of the restaurant industry. 

Search