MINNEAPOLIS – Discover Strength, a strength training concept that specializes in smarter personalized and small group strength training, is poised to open 12 new locations in the first half of 2024 after capitalizing off a strong end to 2023. Within the new year, Discover Strength is moving forward with franchising development efforts in new markets such as Texas, Florida, and Tennessee.  

In the first half of 2024, six new locations are scheduled to open and all have confirmed leases and addresses. Among the signed leases five locations are opening by the end of March 2024, the Chicago, IL, Boulder, CO, Gilbert, AZ, Madison, WI, and the Lewisville, TX studio.  Additionally, the Washington DC corporate location is scheduled to open in mid-May.

“As we continue into 2024, we are thrilled to continue our initiatives and make large strides in the fitness industry,” shared Luke Carlson, CEO of Discover Strength. “With our recent openings and a strong pipeline of future studios, we are positioning ourselves for continued growth. As we look to new markets, we stay committed to elevating the experiences of our clients and franchisees, and setting the stage for a year of unprecedented growth and success.”

Within the new year, Discover Strength has 12 additional franchise locations already in the pipeline. There are development plans for 3 studios in Plano, TX, and two in both Austin, TX, and South Lake, TX. The brand is also bringing one location to Huston, WI, St. Paul, MN, Ft. Lauderdale, FL, Nashville, TN, and a corporate location to Boston, MA.

In 2023, the brand has had recent franchise openings in Savage, and Edina MN, Salt Lake City, UT, and Rochester, MN. These openings come at a time when more and more people are turning to strength training because of the physical and mental benefits. The studios have integrated themselves into the community and have shown the power of personalized strength training with educated expert trainers that help you safely and efficiently build muscle.

Looking further into 2024, the brand sets its sights on awarding 40 new studios. Next year’s expansion plans include entering new markets in Texas (Plano, Southlake, Austin), Florida (Ft. Lauderdale), Wisconsin (Hudson, Madison), Colorado (Centennial, Boulder, Denver), Illinois (Chicago), Massachusetts (Boston), Tennessee (Nashville) and Washington D.C. While Discover Strength remains focused on identifying and developing high-quality franchisees, the ultimate goal is to ensure continued success and profitability within the franchise network.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $419,000-$758,000.

To learn more about the Discover Strength franchise opportunity, please visit: https://discoverstrengthfranchise.com/.

About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 40 locations with 16 open across the country and more on the way. Learn more at discoverstrengthfranchise.com.

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