How Dream Vacations Builds Powerful Brand Equity for Franchisees

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Sponsored content by Dream Vacations.

 

Brand equity – the value derived from a consumer’s perception of a brand name – is vital for any business. Creating strong brand equity takes time and dedication, and involves several factors, such as demonstrating reliability and credibility.

For entrepreneurs in the travel industry, brand equity is particularly crucial. Vacations are a significant investment for most people; it’s an investment in a good experience, and customers want to feel assured that when they book a vacation, they are going to receive what they are searching for – relaxation, adventure, or a unique experience. A travel professional builds brand equity by providing quality experiences and forming relationships with clients based on trust.

Dream Vacations has given its ever-growing community of almost 2,000 franchise owners the ability to leverage an established brand name, allowing them to demonstrate to customers that they – as a travel agency – are the go-to resource for getting the best possible value on their vacation. The Dream Vacations brand name makes it clear to customers that the travel advisor sells all kinds of vacation experiences, from cruises to resort stays to guided tours and more. The resources of an industry powerhouse like Dream Vacations mean that franchise owners benefit from dedicated support, meaningful supplier relationships, and a marketing team focused on building national brand awareness.

This year, to promote ever-stronger brand equity for its franchisees, Dream Vacations inaugurated a digital billboard campaign that illuminated one of the most iconic intersections in the world – New York’s Times Square. With the fifteen-second, 120-foot digital ad repeating every two minutes throughout the day, over 18 million New Yorkers and visitors alike saw the billboard throughout its run. This translated into each Dream Vacations franchise owner receiving something that’s truly invaluable: millions more Americans familiar with their brand.

The Times Square billboard is just one piece in the larger effort to create a potent, recognizable brand name for franchisees to leverage. Earlier this year, digital boat advertisements sailing the harbors of Miami, Fort Lauderdale, and Tampa Bay indicated to hundreds of thousands of potential travelers the value of booking a getaway with a Dream Vacations travel agent.

The Dream Vacations brand has also appeared on streaming platforms such as Hulu, which reaches hundreds of thousands of consumers. One of the most decisive advantages of ads on streaming platforms is that they can be carefully targeted to the right demographics, like age group, gender, geography, and even income. Placing the Dream Vacations brand in front of both the greatest volume of consumers as well as the most advantageous groups of consumers enables Dream Vacations franchise owners to use their established brand equity to earn a client’s trust the second they introduce themselves.

Dream Vacations is always dedicated to providing franchisees with the best support and resources; each national brand campaign helps deliver unparalleled brand equity to franchise owners. At Dream Vacations, you are in business for yourself – but never by yourself.

 Learn more today – discover why Dream Vacations is ranked the #1 travel agency franchise.

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