MINNEAPOLIS – Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, has announced that the brand is preparing for the openings of three locations in the state of Utah. As the fitness industry continues to grow, the brand is expanding with the help of experienced franchise partners. The first of the three new studios is expected to open its doors in December of 2023 with the additional locations opening within ten months of each other. The first studio will be located at 527 E 12300 S, Draper, UT 84020. Bringing the three locations to Salt Lake City is a family consisting of Bill and Lisa Arrigoni and their daughter and son-in-law, Ali and Jeff Wendt.

“Our family’s thrilled to be working with Discover Strength to make a positive impact on the Salt Lake City community,” said Ali and Jeff, who will be running the studios. “Strength training has amazing benefits and our expert trainers are committed to providing supervision and coaching to give our clients a safe and effective training experience. We cannot wait for new clients to try a smarter way to work out.”

Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and what the typical consumer practices in the gym. This research found a huge disconnect between science and typical consumer practices. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute strength workouts are programmed twice per week and are supervised by exercise physiologists who have 4-year degrees in exercise science, hold multiple certifications, and read exercise research each week to ensure they are staying up to date with the latest research on exercise.

According to the International Journal of Exercise Science, strength training has been linked to multiple positive health benefits including; an increase in lean body mass, an increase in metabolic rate, an increase in bone density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.

“Our commitment to delivering exceptional fitness experiences and transforming lives has resonated deeply with our existing communities. said Luke Carlson, CEO of Discover Strength. “Seeing the demand for our studios continue to increase, whether it be Salt Lake City or anywhere else, provides incredible uplift for us all to know that we’re heading in the proper direction. The success we have achieved thus far has been truly inspiring!”

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $373,000- $611,000 To learn more about Discover Strength’s franchise opportunity, please visit: https://discoverstrengthfranchise.com/.

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About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 34 locations open or in development with more on the way. Learn more at discoverstrengthfranchise.com.

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