Denver, Colo. – Stay in Your Lane, the boutique franchise consulting company known for its commitment to creating CULT brands, is thrilled to announce that Patti Rother will be expanding her role from consultant to full-time President of Stay in Your Lane.

Rother stands as a prominent figure in the franchise industry, with robust experiences over 16 years. Her visionary nature has catapulted some of the industry’s most iconic brands, with a track record of selling hundreds of franchises. Starting in franchisee operations, she later expanded her horizons into coaching and development, crafting a unique approach that seamlessly blends insight with innovation. This versatility is further advanced by her adeptness in technology and AI, propelling groundbreaking strides in both franchising and holistic business operations. 

“Patti is an unparalleled force in the franchising world, and we couldn’t be prouder to have even more of her time and dedication,” said Ingrid Schneider, CEO of Stay in Your Lane. “Her passion for helping people find their path to business ownership is unmatched, and her contributions to our company and the franchise community have been invaluable.”

Beyond her remarkable professional accomplishments, Rother is also celebrated for her commitment to equality. As a Latina woman and LGBTQ+ advocate, she serves as a role model for her two daughters and inspires others in the community.

Stay in Your Lane continues to thrive under Rother’s leadership, empowering franchisors and suppliers to achieve unparalleled success. Her vision and strategic guidance are poised to drive the company’s mission to new heights.

About Stay in Your Lane

Stay in Your Lane is a franchise consulting and fractional c-suite organization dedicated to transforming good brands into iconic CULT brands. We recognize that thriving in the franchise realm goes beyond merely offering an outstanding product or service. It demands a captivating brand narrative, unparalleled operations, franchise development, and potent marketing tactics. To cater to this multifaceted need, we provide an extensive suite of services, encompassing consulting, stepping into fractional roles, and delivering specialized training to franchisors and suppliers.

To learn more visit www.stayinyourlaneco.com or email ingrid@stayinyourlaneco.com