Executive Home Care Franchisee, Trailblazing Entrepreneur, Senen Cabalfin, To Be Honored at People’s Ball, Lead As Grand Marshal at Fiesta In America’s 26th Anniversary Celebration

Newark, NJ – July 25, 2023 – Senen Cabalfin, RN, MSN, CNOR, the pioneering Filipino-American entrepreneur and owner of Executive Home Care franchises in Freehold, Somerset, Tom’s River, and Bergen County, is set to receive a special honor in recognition of her distinguished career in entrepreneurship. This prestigious award ceremony will be held on August 13th at the Marriott Hotel, Newark, in conjunction with the annual community tribute gala, the People’s Ball.

This illustrious event precedes Fiesta In America, known for over 13 years as a glittering gathering place for influential figures of the Filipino-American community in the New York-New Jersey area. The ball will draw a crowd of dignitaries, celebrities, and leading figures from various fields, highlighting the accomplishments and contributions of Filipinos in America.

Cabalfin’s recognition does not stop at the People’s Ball. On August 19th, she will also serve as the Grand Marshal of Fiesta In America’s 26th-anniversary celebration at the American Dream Mall in East Rutherford, NJ. In her role, she’ll lead the parade and festivities from Court A starting at 10 am.

This is an historic event as Cabalfin is the first woman to serve as Grand Marshal in the event’s almost three-decade history. It is a testament to her indomitable spirit and unyielding dedication to breaking down barriers for women-owned businesses in the United States.

Kevin Porter, President of Executive Home Care, spoke highly of Cabalfin: “Senen is an inspiration to us all. Her journey from being a Registered Nurse to becoming a successful entrepreneur embodies determination, perseverance, and leadership. We are incredibly proud to see her lead this year’s Fiesta in America.”

Tim Hadley, CEO of Evive Brands, added: “Senen is not just an incredible businesswoman; she’s a trailblazer who is reshaping the landscape for women entrepreneurs. Her tenacity has helped her navigate and succeed in an industry often dominated by men. We’re thrilled to celebrate her achievements.”

According to U.S. Small Business Administration data, women own 13 million small businesses in the U.S., accounting for 42% of all small businesses. Senen Cabalfin, as an entrepreneur, continues to be an influential part of this statistic and a role model for aspiring businesswomen everywhere.

Executive Home Care is part of the Evive Brands family, providing exceptional support and services to families and communities across the nation. Committed to the well-being and dignity of their clients, Executive Home Care is a trusted partner for families seeking quality in-home care for their loved ones.

For more information, please visit www.executivehomecare.com.