WESTMINSTER, Colo. (July 7, 2023) — Franchise Update Media recognized Camp Bow Wow® for the Most Innovative Use of Data at its 5th annual Franchise Innovation Awards, presented at the Franchise Customer Experience Conference, held June 20-22 in Atlanta. 

The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Camp Bow Wow was recognized for the Most Innovative Use of Data Award based on its submission for the creation of a new metric, operating profit margin, to track profitability at locations as well as launching reporting for the franchise system on this new metric. To prioritize individual franchise profitability, the brand identified five uniform KPIs essential for driving increased profitability. These KPIs served as the basis for the operating profit margin report, which allows franchise owners and the corporate support team to concentrate on the key drivers directly affecting bottom line profitability. Furthermore, this report facilitates benchmarking of performance within the system, considering various factors such as location and size, to improve the overall system analysis. 

“We are honored to be recognized for our finance and operations teams’ hard work to track, measure and improve profitability for our franchise owners,” said Camp Bow Wow President Julie Turner. “With this new operating profit margin metric, our franchise owners can now track their Key Performance Indicator categories’ success, compare them to other locations, and establish benchmarks as they continue to grow over the years.” 

A jury of judges evaluated the innovation, objectives and results of more than 150 entrants. Franchise innovators, game-changers and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations and Human Resources. In total, 22 winners were chosen from among the four categories and each winner will be profiled in Franchise Update magazine. 

Year over year, Camp Bow Wow has remained North America’s largest pet care franchise and recently celebrated expansion to over 200 locations with plans to open 20 new Camps in 2023. Information on startup costs, fees and requirements for Camp Bow Wow franchise owners is available at https://www.campbowwow.com/franchising/. 

 

About Camp Bow Wow 
Westminster, Colorado-based Camp Bow Wow is North America’s largest pet care franchise, with over 200 locations in 40 states and Canada. Since 2000, the Camp concept has provided the highest levels of fun, safety and service for its Campers and peace of mind for their parents. Dogs romp together in an open-play environment, and pricing is all-inclusive. In addition to day care and overnight boarding, the company offers personalized enrichment opportunities, grooming services and a rewards-based dog training program. The Camp Bow Wow brand family also includes The Bow Wow Buddies Foundation®, a 501(c)(3) nonprofit organization dedicated to providing urgent medical care funds to dogs who are homeless or whose parents cannot afford to pay their veterinary bills. Camp Bow Wow, a wholly owned subsidiary of Mars, Incorporated, since 2017, has been ranked on Entrepreneur’s Franchise 500 list for 14 consecutive years. For more information, go to www.campbowwow.com.  
 

Media Contact: 

Rachel Tabacnic 

rachel@spmcommunications.com 

817-329-3257 

 

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