HOUSTON – EverLine Coatings, North America’s fastest-growing line striping and pavement maintenance service business, has added Bridgette Morgan as Vice President of Market Development, bringing her years of extensive experience in overseeing sales and product marketing operations and cultivating customer relationships to drive business growth to the fast-growing franchise brand.
In her new role, Bridgette will define and execute comprehensive market development strategies, ensuring alignment with overall business objectives. She will oversee sales quotas and assign strategic account objectives for the National Accounts team, fostering revenue growth and client retention, plus track key performance metrics and provide regular reports to the executive team, highlighting progress and recommending actionable insights. Other initiatives include identifying market trends, customer needs, and competitive landscape to guide product development and market positioning and spearhead efforts to position the company as an industry leader in brand image, presence, and thought leadership.
“I am excited to join the EverLine team at this time of growth and expansion,” said Morgan. “This role is critical to enhancing the overall EverLine brand experience, and I’m enthusiastic about the opportunity to focus on sales and marketing initiatives that will support our ever-growing franchise organization.”
Morgan previously worked at Lafayette Interior Fashions for more than 20 years, rising up the ranks in different managerial sales roles before being named Director of Marketing and Sales, where she oversaw all sales and marketing activities of a family-owned B2B wholesaler business to increase product sales volume, increased marketplace presence, devised and established a positive brand reputation by executing strategic marketing campaigns and utilizing latest search engine optimization (SEO), social media marketing, and video content development practices. In this director role as a member of the senior management team, she also implemented business growth strategies to elevate profitability.
“Bridgette joins us at a key time for our brand, as we’ve expanded throughout North America from our Canadian roots and into the U.S. market with multiple openings and signed franchise agreements generating tons of exposure for the brand amongst franchise prospects and customers,” said John Evans, Founder & CEO of EverLine Coatings and Services. “Her expertise in sales and product marketing operations and forging customer relationship will be key as we welcome new franchise owners to our system to continue our rapid growth, plus attract and retain new customers and National Accounts to service across the U.S and Canada.”
With pavement everywhere and ongoing wear and tear for road and parking lot conditions, plus an attractive franchise business for entrepreneurs to plug right into to fulfill this need within their own markets EverLine Coatings continues to expand across North America. In 2022, EverLine Coatings increased its market strength signing 51 new U.S. franchise agreements. System-wide sales increased 51 percent 2022 over 2021, and increased 76 percent 2023 over 2022, as the company grew from 17 locations to 71 in 2022. To continue its growth momentum, the company expects to open an additional 65 locations in the U.S. and 22 in Canada by the end of Q2 2023.
As an emerging full-service pavement maintenance solution, EverLine Coatings continues to grow rapidly across North America by offering business owners and property managers a preventative solution with proprietary products that last 2-4 times longer than standard traffic paint, plus a full suite of pavement maintenance services, such as asphalt repair, sealcoating, crackfilling and line striping.
For information on becoming a franchisee, please visit: https://everlinefranchise.com/us/
About EverLine Coatings
EverLine Coatings and Services is the first franchise company to bring sophistication to the underdeveloped, highly fragmented line striping and pavement maintenance industry as a full-service provider, positioning itself as the premier choice for parking lot maintenance. Since its founding in 2012, the company has seen significant growth with 44 territories in Canada and 168 open and operating in the U.S. with 56 territories currently in development. EverLine provides a much-needed solution for property owners and managers across North America looking for a professional, credible, communicative, and quality-focused line striping and pavement maintenance service provider. For more information about EverLine Coatings franchise opportunities, please visit: https://everlinefranchise.com/us/
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