West Bloomfield, MI – Goldfish Swim School, the leading premier learn-to-swim concept, recently opened its newest school in West Bloomfield, MI. Located at 6335 Orchard Lake Rd., the school provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water.

Goldfish Swim School – West Bloomfield is owned and operated by Goldfish Swim School co-founders Jenny McCuiston and Chris McCuiston, and Andrew McCuiston, President of Goldfish Swim School Franchising. This will be the second corporate location owned by the co-founders after opening the very first Goldfish Swim School in Birmingham, MI in 2006. Mark Biebuyck is the VP of Operations and will be running the school with the help of Gabby Rosely, who will be serving as the General Manager of Goldfish Swim School and Assistant General Manager, Alisha Anderson– West Bloomfield, MI.

Goldfish Swim School was founded by Jenny and Chris in their hometown of Birmingham, MI after they noticed a demand for high quality swim lessons in the area. Jenny is a two-time Olympic Trials Qualifier that studied early childhood development and Chris has a background in finance.  They saw an opportunity to create a swim school to help kids become safer in and around the water. Once their school opened, it quickly became popular in the area and they began to explore franchising as a way to help more children learn about water safety. Now there are 140+ locations across the United States and Canada and more than 150 in development.

“We are thrilled to open our second corporate location as the founders of Goldfish Swim School as we are looking forward to creating a space for families in the community to learn and grow together as we build relationships, and are looking forward to the opportunity to gain new perspectives within the business,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School and Multi-Unit Goldfish Franchisee. “As both the franchisor and franchisee of the brand, we see the business from both sides as we go through the different experiences. This perspective helps us make better decisions for the franchise system for long-term growth as we plan to continue to expand.”

Families in the community will now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment. The 7,150 square-foot West Bloomfield school features a 75 x 25 ft. pool – kept at a comfortable 90 degrees – and a viewing room nearby for families. 

Goldfish Swim School plans to achieve its aggressive expansion goal to open 25 schools in 2023 as it continues to seek franchise partners in other key markets including California, Portland, Dallas and Canada. The brand’s proven performance coupled with its exceptional leadership team and world-class franchise office support has resulted in eager and sophisticated entrepreneurs flocking to the franchise opportunity.  

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Riding this wave of success, the company is looking for qualified and engaged individuals seeking multi-unit opportunities who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising.

Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School – West Bloomfield, please visit https://www.goldfishswimschool.com/west-bloomfield/ or call (248) 297-6038.  

About Goldfish Swim School 

Founded by husband-and-wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized as the #1 Children Fitness Franchise by Entrepreneur in its Franchise 500® ranking for the 7th consecutive year, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 140+ schools open, and an additional 150+ in development in more than 30 states and Canada.

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