ATLANTA – Adplorer, a leading provider of marketing software solutions, announced today the release of its latest product, “Adplorer Horizon” designed specifically for franchisors and CMOs. This innovative software is set to revolutionize the way franchise brands approach multi-location advertising campaigns by providing a streamlined and organized platform for delivering customized, data-driven local digital marketing campaigns.

As digital marketing becomes more important to franchisees to increase visibility and attract customers, it has become increasingly difficult for franchisor CMOs to track various branded campaigns across different channels. Adplorer’s Horizon aims to solve this problem by providing an easy-to-use, comprehensive platform that enables franchisors and CMOs to create, refine, and maintain a scalable advertising system and optimize all of their branded digital marketing efforts in one place.

“Time and time again, franchisors have voiced dissatisfaction in their inability to streamline local advertising across multiple locations, agencies, and channels. In creating Adplorer Horizon, we saw the opportunity to give the franchise CMO everything they need to have for visibility and control in one place,” said Dr. Constantin Lange, Founder of Adplorer. “The feedback we’ve received from users in the demo phase has been incredibly positive. We are thrilled with the results so far and can’t wait to share these capabilities with more franchisors and marketers in the weeks ahead.”

The cutting-edge platform will officially launch on February 26th, in alignment with the annual International Franchise Association (IFA) Convention taking place in Las Vegas.

Rather than logging into various digital and social media advertising platforms, Horizon allows franchises to centrally manage, adjust, and launch advertising campaigns across Google, Facebook, Instagram, Bing, and other major channels for multiple locations. By creating and maintaining campaigns aligned with brand guidelines, marketers can achieve a consistent brand voice across all channels, all while collecting, analyzing, and understanding the data generated to draw the best conclusions to shape national and local advertising efforts.

“Through this platform, we will give the control and knowledge back to the CMOs, who can confidently support their franchisees with a proven local advertising system based on real-time data, all while adapting campaigns to the needs of each location. At the moment, there truly is no other solution like it. Horizon has the power to change the game for unit-level advertising in the franchise space,” said Ryan Stackable, CEO of Adplorer US.

For more information on Horizon, Adplorer, and its services, please call (917) 677-2039 (US) or (613) 701-0413 (Canada), or visit www.adplorer.com/horizon/.

About Adplorer

For over 15 years, Adplorer continues to be a leading provider of marketing software that enables brands to build scalable advertising systems. With a focus on innovative, easy-to-use technology and exceptional customer service, Adplorer helps franchisors and marketing agencies achieve their marketing goals and grow their businesses. Founded in Cologne, Germany by Constantin Lange and Alexander Nitschke as an online marketing solution for local businesses, Adplorer now has two international offices and a U.S. headquarters in Atlanta, Georgia. For more information on Adplorer, visit www.adplorer.com.

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