Jan 30,2023
Frios Gourmet Pops announces Alison Groom as Director of Franchisee Support.
Former franchisee brings experience and excitement to this role; will use her experience as a franchisee to build support in sales, development, and culture.
MOBILE, AL.-
Delivering happiness on a stick across the country in their tye-die-wrapped Sweet Rides, Frios Gourmet Pops is thrilled to announce that it has hired former franchisee Alison Groom as its Director of Franchisee Support. In this role, Alison will work directly with the franchisees and support them through sales strategies, company culture, and customer experience. She brings with her a wealth of knowledge as a former franchisee, and she knows what it takes to run a Frios franchise.
“Being in this role at Frios is full circle. I could have never imagined that taking a bite of that first Frios at a tradeshow in Dallas would have led me to be a franchisee and now Director of Franchisee Support. I love this company and believe in what it represents. I’m excited to begin working with all of our franchisees and finding out how I can best support them and develop our corporate strategy. Frios represents happiness, and I will be the first one to tell you that it will be an integral part of our continued growth in culture and customer experience. Frios Gourmet Pops is a brand that resonates with people of all ages and backgrounds. Working with our franchisees to grow their businesses and be involved in their communities will be a top priority. The franchisees know me and it helps that I am working with them from personal experience as a former franchisee.”
Frios Gourmet Pops is capitalizing on recent brand recognition as a franchise system that resonates with a diverse group of entrepreneurs and expects to hit the 100 territory mark this year. Frios has recently signed territory deals in Wisconsin, Pennsylvania, Georgia, and many more in the pipeline. With a large amount of prime territory available across the country, Cliff Kennedy, CEO, is preparing the company to emerge from emerging franchise status and stake Frios Gourmet Pops’ tie-dye flag in the ground as a franchise company that is ready for scale.
“Alison is the right person in the right spot for this position. Her experience and the respect that franchisees have for her make this an easy decision. I will never forget that day at that Dallas tradeshow when I met Alison. She turned down an offer to try a Frios but her son didn’t. They walked off, and I saw her lean over to try a bite of her son’s pop. In that instant, she turned around and became immediately interested. A few hours later in the airport, my phone rang, and it was her. She was hooked and wanted to become a franchisee. Now, here were are today several years later. I couldn’t be happier for Frios and especially our franchisees. The level of support our franchisees will get from her has elevated us to a new level,” said Cliff Kennedy.
Frios Gourmet Pops offers inspiring entrepreneurs the opportunity to start their own businesses in a highly flexible, low-cost, simple system. Happiness Hustlers, the name for Frios franchisees, sell happiness through multiple revenue streams. “Our franchisees can be at a corporate event in their Sweet Ride, have a cart at a birthday party or festival, and have wholesale accounts selling Frios all at the same time! Our franchisees sell pre-packaged products. There are no machines to clean. We are not a food truck. We are the modern-day ice cream truck. We sell happiness and nostalgia one Frios at a time. When our franchisees go to an event, we put smiles on everyone’s faces,” says Groom. “Our franchisees are Gen Z, veterans and active duty military, teachers, small business owners, entrepreneurs, retirees, and more. The flexibility of the Sweet Ride making us a mobile franchise company makes it easy for them to be semi-passive, a side hustle, or full-time. It also means since there is no brick-and-mortar location, they have the flexibility to work from anywhere. They can go to the customers rather than waiting for them to come in a store.”
Frios Gourmet Pops brings back those memories of chasing the ice cream truck down the street. A Frios allows you to sit back, smile, and enjoy life for just a few minutes.
Frios has over 60 territories across the country offering flavors like Key Lime Pie, Strawberry Mango, Caramel Cheesecake, and Blue Raspberry. Frios pops resonate with people of all ages and backgrounds. All it takes is one bite to feel like a kid again.
To learn more about Frios and its handmade frozen treats, visit www.friospops.com. For information about the brand’s simple, bright, unique, and fun franchise model, visit www.friosfranchise.com/.
About Frios Gourmet Pops:
Frios is a Mobile, Alabama-based frozen dessert franchise specializing in hand-poured gourmet pops made with real fruit and ingredients that are prepackaged and sold out of tie-dye wrapped Sweet Rides. Through its Motto, “The best things in life are Frios,” the brand creates moments for adults and children alike to pause and enjoy the nostalgia of a pop and the carefree days of being a kid again. Frios began franchising in the last couple of years after its inception in 2014 and has since grown to over 60 territories, all offering flavors that are guaranteed to make you happy for at least a few bites.