Sponsored Content by Paychex.

Like most businesses today, franchises are experiencing a dramatic shift in the structure and management of the workplace. Accelerated by the COVID-19 pandemic, the need adapt to new technologies and practices has become more urgent. The remote workplace, changing legislation, health and safety, the labor shortage—these are just a few of the challenges that have come front and center in the COVID-19 era.

Recently, in the Fifth Annual Paychex Pulse of HR survey, Paychex interviewed HR leaders from all industries. Many listed maximizing productivity, offering competitive benefits, and keeping up with regulations as their top challenges. For the retail sector, which has the most franchises and is front-facing to the public, health and safety was also a top concern.

The number one challenge of HR leaders? Attracting talent. The current labor shortage is hitting businesses hard, especially in the retail sector. Turnover is at an all-time high. And employees are no longer satisfied with anything less than an employer that supports them financially, socially, and emotionally. To compete in the job marketplace requires more than just paying good wages, but includes benefits, flexible scheduling, and a good work/life balance.  

HR leaders say the solution to all these challenges is the embrace of technology. They are investing in technologies that support recruiting and hiring, enable integrated systems, and improve the employee experience.

While the pandemic and the economy have caused uncertainty, they have also created opportunities for innovation that can benefit franchisors, franchisees, and employees. Today’s technology is ideally suited for keeping franchise locations connected and consistent, providing ongoing training, and creating a healthier, safer workplace.

To learn more, download the full Paychex Pulse of HR Survey, 2021 report.