FOR IMMEDIATE RELEASE

Contact:
Jenna Weisbord, 310-995-0839
jweisbord@franchise.org
@franchising411

IFA NAMES JENNIFER BRANDEEN AS CHIEF REVENUE OFFICER

(WASHINGTON, DEC. 2) – The International Franchise Association (IFA), the nation’s oldest and largest organization represented franchising, today announced Jennifer Brandeen as its first-ever Chief Revenue Officer.

Ms. Brandeen joins IFA from Sylvan Learning Centers, where she was most recently Vice President of Strategy and Development. At IFA, she will set strategy and oversee all of IFA’s revenue-generating activities, including membership, conferences and advertising. She begins today at IFA today, Dec. 2. 

“Jennifer has a track record of innovation, insight, and execution throughout her career,” said IFA President and CEO Robert Cresanti. “We look forward to the new ideas and energy she will bring to our association and are excited to have her on the IFA team as we protect, promote, and enhance franchising.”

“I’m honored and excited to take on this new role,” said Brandeen. “I can’t wait to get started and look forward to meeting with IFA members and finding ways to increase IFA’s presence, role, and value.”

America’s 733,000 franchise businesses are responsible for 7.6 million jobs and add nearly $675 billion to U.S. economic output

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About the International Franchise Association
Celebrating 58 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and the more than 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law, technology and business development.

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