IFA Communications Earning Your Respect

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Members favorably rate IFA communications via latest e-mail survey.
 


Franchising World October 2011
 

Members of the International Franchise Association have a variety of outlets to receive industry information and nearly 70 percent rate Franchising World magazine as excellent (nearly 29 percent) to above average (more than 41 percent), according to a recently conducted IFA member survey. 

On July 13, IFA members received an e-mail survey that 8.2 percent of them completed, which is up from the 4 percent who completed a 2009 reader survey. The survey reviewed Franchising World’s printed and electronic versions, the IFA Insider newsletter, IFA SmartBrief news summary, Franchise.org   and the association’s social outlets. 

Survey respondents rated IFA Smartbrief as excellent (more than 36 percent) or above average (nearly 32 percent); the IFA Insider earned 25 percent for excellent and almost 40 percent above average; and
 

Franchise.org
, the IFA Web site, earned nearly one-quarter (23.7 percent) for excellent and more than two-thirds (37.2 percent) for above average from survey-takers. 

What Are You Reading and Where? 

When asked what were the top three categories of articles that interested them the most, survey respondents selected: 






  • Franchise Relations (47.7 percent) 





  • Marketing (45.8 percent) 





  • Management and Operations (44.9 percent) 





  • Finance/Access to Credit (37. 3 percent) 





  • Government Relations/Legislative/Legal Issues 

(33.1 percent) 

Social media and franchise development/sales were included in written comments. 

Nearly three-quarters (74.3 percent) of survey respondents said that they read the majority of e-mail and digital communications at their computer, 12 percent on their smartphone and less than 3 percent on an e-reader or iPad. Nearly 11 percent said they used each format equally. 

 

  

 

 

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