Franchising World February 2011

A young entrepreneur who watched her mother and friend bake bundt cakes while she served as their test market has flourished in a career with a specialty bakery franchise and is furthering her education through a coveted scholarship. 
Jenna Barber, director of franchising for Nothing Bundt Cakes, received the Irl Marshall Certified Franchise Executive Scholarship Award during the International Franchise Association’s 51st Annual Convention in Las Vegas. 
In her current position at Nothing Bundt Cakes, Barber is responsible for a variety of duties including lead management and generation, creating and utilizing sales media, assessing demographic programs and acting as a liaison between franchisees and the corporate office. Nothing Bundt Cakes President Craig Moore credits Barber’s leadership for implementing and overseeing a project to develop an effective franchise sales tool that has placed the company in a cutting edge position.   
Barber joined Nothing Bundt Cakes in 2006 as corporate store manager, served as franchise coordinator from 2007 to 2010 and was promoted to director for franchising in 2010. 
Barber holds a bachelor’s degree in communications studies from California State University, Long Beach, Calif. 
The CFE scholarship program was created to encourage and support outstanding candidates who are enrolled in the CFE professional development program. The award provides a financial stipend of $2,500 to be applied toward tuition programs offered for Institute of Certified Franchise Executive credit. The program was established in 2000 by a grant from the late Irl Marshall, CFE, a former chairman and CEO of Duraclean International. Marshall was a member of the board of trustees of the IFA Educational Foundation and later an honorary member until he passed away in 2007. 
To learn more about IFA Educational Foundation programs, visit the IFA Web site at 

www.franchise.org

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