For immediate release
Contact:Alisa Harrison, 202-628-8000
aharrison@franchise.org
www.twitter.com/franchising411
WASHINGTON, Oct. 12, 2010—The International Franchise Association today announced the addition of new staff members to its communication and marketing department to help support the priorities outlined in IFA’s new strategic plan—government relations, public relations and professional development.
Matthew Haller joins IFA today as Director of Communications. He will oversee IFA publications and help with IFA strategic communications. Haller most recently served as Director of Industry Relations and Development for the Pharmaceutical Care Management Association. Previously, he served as a manager of political affairs at the U.S. Chamber of Commerce and held positions with Levick Strategic Communications and United Parcel Service. He graduated from North Carolina State University with a BA in Political Science.
Kristin White assumes the position of Director of Marketing to promote IFA programs, services and manage the branding of all IFA materials. White was most recently IFA Director of Graphic Design, and prior to joining IFA in June 2009, she held positions with Worldwide ERC, John Hancock Insurance & Financial Services and Morton Fraser International. She holds a BA in Design from Trinity College.
Courtney Moore joins IFA as Manager of Graphic Design and will help with the design and production of all IFA materials and publications, including online and digital communications. Moore graduated in May from Syracuse University with a BA in Advertising Design and brings a broad range of print and online design skills to IFA’s marketing and communications efforts.
“These three employees bring a wealth of experience to IFA as we continue to enhance how we present IFA and franchise information to members, policy makers and the public,” said IFA Vice President of Marketing and Communications Alisa Harrison. “We are pleased to welcome each of them to the team to enhance how we communicate, including increasing the use of digital innovations in IFA activities.”
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About the International Franchise Association
The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating 50 years of excellence, education and advocacy, IFA protects, enhances and promotes franchising through government relations, public relations and educational programs. Through its awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the 21 million jobs and $2.3 trillion of economic activity generated by franchising. IFA members include franchise companies in over 90 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.
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