Michael is founder and Managing Director of MSA Worldwide, a global franchise advisory firm. He has been an advisor to numerous emerging brands in the structuring and development of domestic and international franchise systems, is recognized for his work with established and well-known brands on a global basis, and for his work as an expert witness in complex franchise matters. He is a member of the IFA Board of Directors and past Chair of the IFA Supplier Forum. He is also the principal author of the IFA’s Statement of Guiding Principles, the generally accepted standards for franchising in the United States. He has served as chair or member of several IFA committees and task forces and was a trustee of the IFA Education Foundation. Michael has been an adjunct professor at The Ohio State University where he developed a graduate course on commercial and social franchising. He wrote Franchising for Dummies with Dave Thomas, the founder of Wendy’s International, and Franchise Management for Dummies with Joyce Mazero, Partner, Polsinelli. The State of California has published his “Making the Franchise Decision” workbook on its franchise regulatory website.

Andrew is Senior Consultant for MSA Worldwide, a global franchise advisory firm. He is an experienced advisor to franchisors, working primarily with emerging brands seeking to grow their business through franchising, to determine their initial strategy, franchise support, and franchise sales efforts. A litigator by training and a transactional lawyer from experience, Andrew brings a unique perspective when assisting MSA’s wide range of clients. In addition to his other client services at MSA, Andrew works on MSA’s emerging franchisor sales incubator team, which assists clients in developing their pipeline of potential franchisees and trains franchisors how to internalize the franchise sales process.

Kay is Managing Director of MSA Worldwide, a global franchise advisory firm. She advises domestic and international clients with setting objectives, developing strategy, identifying new market opportunities, evaluating franchising as a method of expansion, establishing or expanding a franchise program, brand building, franchise relationships, and restructuring or exiting existing programs. Kay is a past Chair of the IFA Supplier Forum and current Chair of the IFA International Committee. She was a founding member of the Advisory Board of the Professional Athletes Franchise Initiative (PAFI) and Chair of the PAFI Education Committee. She has served on the Advisory Board of the National Franchise Mediation Program of the Center for Dispute Resolution. A frequent speaker for the IFA and other professional and government organizations in the United States and internationally, Kay has authored numerous articles on franchising and is often quoted in the press. She has lectured on franchising at the university level in business and law schools, and has worked with the U.S. Department of Commerce to provide franchise training to DOC staff in over 40 countries around the world.