2017 was a landmark year for the International Franchising Association as it advocated on behalf of the franchising community and protected the franchising business model. As an industry, franchising is on the rise and continues to be a significant contributor to the United States economy with 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy, and 2.5 percent of the GDP. Listed below are the top accomplishments and events from 2017. Did we miss something? Post it in the comments.
Looking for things to do while in Phoenix for #IFA2018? Look no further! We’ve compiled a list of some of Phoenix’s most memorable attractions, festivals, and events. For more information and to register for #IFA2018, please visit www.franchise.org/convention.
According to Pew Research, 64 percent of US adults own a smartphone. We see the prevalence of smartphones everywhere, but many franchise businesses fail to make the connection that those users aren’t just making calls on those devices — they’re searching for your services or products, too. Although it’s still referred to as a cell phone, that little handheld device allows users to become consumers from anywhere, at any time.
Robin Smith learned about U.S. Lawns when his friend William Atwell purchased a franchise in the early 2000’s. At first, he didn’t think much of the idea.
“I told him he was crazy,” Robin says.
According to a 2014 Google study, 50 percent of consumers who conducted a local search on their smartphone and 34 percent who did the same on a tablet or desktop computer visited that store within a day. As a franchise marketer, those numbers point to one thing: making sure your franchise locations are found in those searches.
Consistency on social media is a constant issue for franchise businesses. Some franchisees enjoy using social media as a marketing tool and consistently post, while others claim their account and never do anything with it. It’s quite common to look through Facebook and see various representations of the same brand on different accounts, which poses a problem for branding at the franchisor level.
So how can the franchise system create cohesion across the various locations on social media?
Last May, the U.S. Court of Appeals for the D.C. Circuit ruled that the National Labor Relations Board (NLRB) had overstepped its authority and infringed upon employers’ free speech rights when it issued a regulation requiring employers to put up a poster in workplaces with an unbalanced and biased overview of employee rights under the National Labor Relations Act.