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IFA’s Top 10 Advocacy Victories in 2017 for Franchise Owners

2017 was a landmark year for the International Franchising Association as it advocated on behalf of the franchising community and protected the franchising business model. As an industry, franchising is on the rise and continues to be a significant contributor to the United States economy with 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy, and 2.5 percent of the GDP. Listed below are the top accomplishments and events from 2017.  Did we miss something?  Post it in the comments.

Living in a Mobile World: How to Capture On-The-Go Traffic

According to Pew Research, 64 percent of US adults own a smartphone. We see the prevalence of smartphones everywhere, but many franchise businesses fail to make the connection that those users aren’t just making calls on those devices — they’re searching for your services or products, too. Although it’s still referred to as a cell phone, that little handheld device allows users to become consumers from anywhere, at any time.

4 Strategies for Brand Consistency on Social Media across Your Franchise System

Consistency on social media is a constant issue for franchise businesses. Some franchisees enjoy using social media as a marketing tool and consistently post, while others claim their account and never do anything with it. It’s quite common to look through Facebook and see various representations of the same brand on different accounts, which poses a problem for branding at the franchisor level.

So how can the franchise system create cohesion across the various locations on social media?

NLRB Allows Deadline to Pass, Will Not Challenge Employee Rights Poster Ruling

Last May, the U.S. Court of Appeals for the D.C. Circuit ruled that the National Labor Relations Board (NLRB) had overstepped its authority and infringed upon employers’ free speech rights when it issued a regulation requiring employers to put up a poster in workplaces with an unbalanced and biased overview of employee rights under the National Labor Relations Act.