Sponsored content by Location3.
With OpenAI, ChatGPT and other generative AI tools amassing in popularity, marketers are once again turning their attention to the potential capabilities that artificial intelligence (AI) can bring to the marketing industry and the impact AI can have on business transformation. Artificial intelligence is continuing to rapidly transform the digital marketing landscape, enabling businesses to gain deeper insights into their customers, optimize their ad campaigns and personalize their marketing efforts. This white paper examines three key areas where artificial intelligence is improving digital marketing performance: improved audience targeting, optimized ad campaigns, and enhanced customer insights.
Elle Tawzer is a seasoned marketing professional with over five years of experience in the field. Passionate about the intersection of technology and marketing, she has continually explored innovative ways to leverage the latest digital trends for creative marketing solutions. Beyond the digital landscape, Elle finds solace in the kitchen, where her culinary creativity flourishes, baking delectable treats that are as delightful as her marketing strategies.