Scorpion Franchisor & Franchisee Dynamics Study

Operations & Training

Scorpion Franchisor & Franchisee Dynamics Study

October 06, 2021


Sponsored Content by Scorpion.


Franchisors looking to add new franchise candidates need to understand how franchisees are currently seeing corporate support and communication and offer better marketing solutions. In a recent study, Scorpion surveyed 349 franchise owners to find out how they feel about support from corporate as well as franchisor-franchisee dynamics. Access this white paper to see what they had to say.

About Scorpion

Scorpion is the leading provider of technology and services helping local businesses thrive. It helps local service providers understand their unique market dynamics, maximize their marketing efforts, and delight their customers. Scorpion offers SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more. The company brings everything together in a way that's easy to understand and manage, blending AI and teams of real people with vertical expertise to support customers in setting, measuring, and reaching their goals.

Author: Kenny Wu, Director of Vertical Marketing, Scorpion

kennyKenny Wu is the Director of Vertical Marketing who specializes in demand generation and content marketing for Scorpion's franchise verticals. He is passionate about great marketing campaigns that deliver both immediate short-term results and sustainable long-term growth. A proud UCLA Bruin, Kenny is an avid fan of Atlas Obscura, new countries to visit, and Jamon Iberico.