Preparing for a Privacy-Focused World

Marketing

Preparing for a Privacy-Focused World

August 03, 2021

location3Sponsored Content by Location3.

Abstract

Privacy is becoming an increasing focus not only for consumers but also for digital marketers. Tech giants such as Apple and Google have recently taken firm positions on privacy with decisions to remove tracking from their platforms – Apple with their iOS 14.5 IDFA update in April 2021 and Google with their decision to deprecate third-party cookies from their Chrome browser in 2023. Safari and Firefox have already eliminated third-party cookies from their browsers. On top of this, regulations such as GDPR and CCPA indicate that the writing is truly on the wall when it comes to the direction things are headed in terms of privacy.

As a brand whose business growth depends on digital advertising, you may have some trepidation around all these changes. Location3 is here to help you navigate these turbulent times with solutions that are grounded in a deep understanding of what the future of digital marketing looks like in a privacy-centric world.

Download our white paper to learn more.

Author: Vera Shafiq, Senior Director of Digital Strategy, Location3

"I started my career as a computer programmer writing search algorithms before Google was even a thing and launched a boutique digital marketing agency in 2004 which I grew over 12 years to be a leading provider of buildyour- own-websites, hosting, SEO and social media marketing. Since then, I’ve helped businesses large and small, in a variety of verticals (home services, luxury real estate, healthcare, insurance, e commerce) unlock growth with data-driven marketing strategies. In today’s fast-moving digital world, you have to have your finger on the pulse of the latest evolutions, advancements and innovations. Future-proofing any business depends on this. I was raised in London, UK but have lived in Tampa, FL for the past 26 years with my husband and 2 kids (grown adults now!). I’m a foodie, wine-lover and travel enthusiast – India, Thailand, Dubai, Oman, Italy, France and Spain being some of the countries I’ve visited. I enjoy cooking, especially desserts, and am told I make a mean Tiramisu! I also host a weekly podcast on digital marketing, business and technology called the Vera Shafiq Podcast!


My Mission Statement:
I believe passionately in winning hearts
and minds with bold, honest, respectful
marketing. By always seeking new and
innovative ways to build deeper
connections with consumers, I strive to
help businesses of all sizes unlock
accelerated and sustainable growth."