When it comes to marketing, franchisors generally provide best practices, guidelines, and recommendations for tools and vendors, but often leave franchise owners to make the final call with strategy and execution. With digital marketing becoming ever more complex and the number of vendors and tools on the market increasing exponentially, how are franchisees feeling about the state of their marketing stack and its overall effectiveness? Scorpion polled 349 franchise owners from across the United States to find out. Access this white paper to see what they had to say.
Scorpion is the leading provider of technology and services helping local businesses thrive. It helps local service providers understand their unique market dynamics, maximize their marketing efforts, and delight their customers. Scorpion offers SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more. The company brings everything together in a way that's easy to understand and manage, blending AI and teams of real people with vertical expertise to support customers in setting, measuring, and reaching their goals.
Author: Kenny Wu, Director of Vertical Marketing, Scorpion
Kenny Wu is the Director of Vertical Marketing who specializes in demand generation and content marketing for Scorpion's franchise verticals. He is passionate about great marketing campaigns that deliver both immediate short-term results and sustainable long-term growth. A proud UCLA Bruin, Kenny is an avid fan of Atlas Obscura, new countries to visit, and Jamon Iberico.