Franchise Marketing in a Digital-First World


Franchise Marketing in a Digital-First World

April 19, 2022


Sponsored content by Uberall.


Franchise businesses often struggle with two extreme challenges.

On the one hand, they find it hard to preserve a uniform brand identity in multi-location campaigns, and on the other, theres a struggle to strike the right chords with local communities around their franchise locations.

Looks like a tough problem to solve? Not to worry, weve got you covered.

Download Uberalls The Definitive Guide to Franchise Marketing in a Digital-First World and get tips on how to strike the right balance in your digital franchise marketing. Learn how to: 

  • Improve ROIs at franchisee locations
  • Collaborate with franchisee owners more seamlessly
  • Build a digital-first approach to Franchise Marketing


About Uberall

Uberall helps the worlds most innovative brick and mortar businesses stay relevant, competitive, and profitable, by using digital technology to win clicks online and feet offline. Uberall CoreX, our hybrid customer experience platform, powers the entire customer journey from online discovery, to store visit, to recommendation and repeat purchase. Uberall makes sure businesses are not only found, but attract and delight customers on every corner, across the globe – driving revenue and customer lifetime value, at scale.


Author: Alyssa Tenkamp


Alyssa Trenkamp is the VP of Brand Marketing & Communications at Uberall. She  started her career in 1999 at the height of the tech bubble, pitching the hottest startups to tech magazines as thick as phone books. Like many Seattle startup talents, Alyssa went to work for Microsoft as the tech bubble burst. After eight years of managing global B2B PR campaigns for Microsoft, she put her experience to work for earlier stage tech companies including Velocify (#SalesAcceleration), Granicus (#GovTech), TigerConnect (#HealthcareIT), and now Uberall (#MarTech). Alyssa has a thirst for innovative technologies that solve real business problems and loves turning innovation into impact through breakthrough communication. At Uberall, Alyssa manages global brand marketing, communications, and content.


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