Are you fluent in print lingo, like substrate, die-cutting, and saddle stitch? Do you know the basic services a leading print-on-demand supplier should offer? If you answered No to one or both questions, you might need guidance finding the right fit for your franchise.
This whitepaper provides a valuable blueprint for evaluating a print-on-demand partner. Since your franchise has unique goals, print needs, and pain points, knowing what elements to look for and appropriate questions (to ask of your business and prospective supplier) will ensure your research and assessment produce a top candidate.
When finished, you will not only walk away armed with a list of relevant questions but understand how to apply the answers to your franchise and determine if a supplier’s expenses + capabilities = a true cost-effective solution.
Xpressdocs is an industry leading print and technology company that aims to build better brands by providing curated martech solutions you can’t find anywhere else. They are laser-focused on leveraging technology to produce measurable, made-to-order marketing solutions for franchise organizations, while honoring their commitment to world-class customer service and quality.
Author: Danielle Stiehl, VP of Emerging Markets, Xpressdocs
Danielle is the VP of Emerging Markets at Xpressdocs and is responsible for Sales and Market Development. She leads a team of Solutions Consultants who focus on curating Marketing Automation and Integrated Brand Management solutions for Xpressdocs’ clients. Prior to arriving at Xpressdocs, Danielle was the CEO of Amazingmail®, where she successfully brought their proprietary Automated Direct Mail platform to market.