Exclusive Insights

Finding Your Peanut Butter & Jelly Sandwich

Which Wich's Founder, Jeff Sinelli, discusses the importance of finding a common goal that your franchise can rally around and connect to. Drawing upon his franchise's experience of finding their "PB&J," he encourages others to get involved with giving back.
September 06, 2019

Franchising Gives Back: Suite Management Spotlight

We interviewed Kelly McCarthy, the Director of Training and Member Development at Suite Management Franchising about how her franchise gives back. Their business has partnered with St. Jude Children's Hospital to raise money for patients and give back to a community that needs it.
August 27, 2019

Is Your Web Presence On Par with Other Brands?

Properly distributed websites offer an outlet for the most digitally capable franchisees to experiment with new marketing tactics in their territories. Franchisors and others franchisees can then benefit from generalizing these best practices once proven successful. All the while limiting experimentation risks to these trailblazers’ territories.    
July 01, 2019

Best Practices in Planning a National Franchise Meeting

Sport Clips Haircuts Event Planners Saronna Maldonado and Fileshia Almaguer are planning the franchise’s 2020 annual meeting. They started just days after 2019 National Huddle wrapped in late April, which saw 3,100 attendees. We’ve asked them to share the keys to planning and implementing impactful franchise gatherings.
June 04, 2019

IFA Member Update Call

Each quarter, IFA hosts a Member Update Call to inform our members about the important initiatives we're working on on behalf of the franchise community.
April 24, 2019