On Thursday, November 5, IFA, in partnership with our members Inspire Brands and Wendy’s, as well as the Coalition of Franchisee Associations (CFA) hosted a briefing for Capitol Hill staff featuring a ‘Franchising 101’ seminar, our new Oxford Economics research on the value of franchising, and a Franchisee Panel Discussion with three amazing franchisees. This briefing was part of Open for Opportunity, our multi-year, purpose driven campaign we launched in September to refresh the association’s and business model’s image by strengthening the narrative about what it truly means to be a part of the franchise community.